Helium-filled Zygote balls, which were printed with sponsors’ names, changed color when touched at a retail conference.
Photo: Courtesy of Cievents
Photo: Courtesy of Innovative Vending Solutions
The event took place in a 20,000-square-foot tent from Arena Americas that was situated on the grounds of the McCormick Tribune Y.M.C.A.
Photo: Erika Dufour For the Revel Group
Sponsor names appeared on the back of ghost chairs at each sponsor's table.
Photo: Erika Dufour For the Revel Group
San Francisco Pride
Airbnb partnered with SF Pride for a second year. The company's most notable pride presence was its mobile #HostWithPride pop-up, which traveled to various neighborhoods over a two-week period, encouraging residents to participate in D.I.Y. activities and a community art installation.
Photo: Courtesy of Airbnb
'Food & Wine' Best New Chefs Event
At the culinary event at New York's Pranna on April 2, large marquee letters spelling out "Food & Wine" surrounded a lounge area.
Photo: Nadia Chaudhury/BizBash
Last January, Stella McCartney turned New York's 632 on Hudson into a cozy home-like space to showcase her pre-fall collection. In keeping with that motif, large topiaries spelling out the designer's name stood out front.
Photo: Andrew H. Walker/WireImage
Matching the color scheme in the cocktail space, large letter-shaped structures bookended by blue and white flowers marked the arrivals area of the 2012 BET Awards preshow dinner in Los Angeles.
Photo: Davide De Pas
