Helium-filled Zygote balls, which were printed with sponsors’ names, changed color when touched at a retail conference.
Photo: Courtesy of Cievents
Pandora hosted its first "Hearts of Today” honoree luncheon at the Montage Beverly Hills in November, where a decorative press wall had logos framed in purple roses set against lush hedging.
Photo: Stefanie Keenan
At the Kohl's Launch of Juicy Couture, an elaborate press wall of roses was inset with a sparkling logo. The event took place at the John Lautner-designed Sheats-Goldstein residence in Los Angeles in September.
Photo: Angela Weiss/Getty Images for Kohl's
The Museum of Modern Art’s annual Party in the Garden in New York in 2013 had a modern, tropical motif. Accordingly, the arrivals backdrop included plenty of greenery, which was accented with logos from MoMA and sponsor Cartier.
Photo: Nadia Chaudhury/BizBash
Vogue Eyewear's Los Angeles launch party for its campaign with Eva Mendes in 2013 had a playful feel throughout. A step-and-repeat wall made up of logo balloons arranged in a rainbow grid set the sunny, colorful tone for the alfresco affair.
Photo: Alesandra Dubin/BizBash
Male Models
Shirtless male models were stamped with temporary glow-in-the-dark tattoos that bore the event's hashtag: #HubStudioOpen.
Photo: Nakai Photography
Bryan Kramer cites his experience at EXMA in Colombia as one of the most memorable speaking engagements because of the personal touches offered by the organizers, including a jumbo sign with his face on it outside the venue.
Photo: Courtesy of Bryan Kramer
Scott's Miracle-Gro "Connected Yard"
The brand's logo appeared throughout the venue, including on a wall as floral signage.
Photo: Courtesy of Scott's Miracle Gro
A social media backdrop bearing artists' faces allowed guests to post to social with the popular face-swap feature.
Photo: Vero Image
A branded sign was emblazoned with the graffiti-style message, "Dope!" Other similar signposts read "Crush it" and "So hot!"
Photo: Vero Image
