Signage

In 2008, when Showtime hosted the premiere party for the second season of The Tudors at the Sheraton Hotel & Towers, the network made a big impression by covering the property's enormous rotunda in mesh vinyl. With a stone pattern and carefully placed windows that aligned with the building's, the fabric draping made the exterior look like a castle, while brightly colored polyfabric banners publicized the event and the show's cast.

Last January, Stella McCartney turned New York's 632 on Hudson into a cozy home-like space to showcase her pre-fall collection. In keeping with that motif, large topiaries spelling out the designer's name stood out front.

When Lanvin opened its New York flagship store on Madison Avenue in 2010, the fashion house threw a colorful bash that drew decor ideas from artistic director Alber Elbaz's whimsical sketches. Outside, producers covered the facade with an oversize drawing and framed it with hundreds of colorful balloons.

The 2011 NBC upfront used bright colors to grab the attention of passersby. Not only was the Sixth Avenue front of the Hilton New York dressed up for the occasion, NBC also parked double-decker buses custom-wrapped with its logo outside the venue.