
The March 6 event started at 3:33 p.m. and ended at 6:33 p.m., according to the invitation, which was attached to a key matching the ones embedded in the gin bottles. The invite explained that the key was inspired by the one that opens the Parlour, one of the oldest chambers inside the Berry Brothers & Rudd Shop.
Photo: Jika González for BizBash

Palettera Custom Correspondences created eye-catching invitations, studded with Swarovski crystals. The flowers pulled apart to reveal the event details.
Photo: Courtesy of Palettera Custom Correspondences

Mackenzie Brown Design's invitation for the Adler Planetarium's Celestial Ball
Photo: Courtesy of Mackenzie Brown Design

Creative Intelligence's silk-covered invitation for Tyler Perry
Photo: Courtesy of Tyler Pertty Studios

Melangerie Inc.'s dual-natured invite
Photo: BizBash

A New Take on Recycling Harrison & Shriftman worked with FĂŞte to create a flower-seed-laced invitation for the eco-friendly Smart ForTwo car debut in New York. The envelope gave instructions for planting the card, which naturally decomposes in soil.
Photo: Nick Ferrari for Bizbash

A Techie Gimmick For Bloomberg LP's White House Correspondents' Dinner after-party, a credit-card-size device was created by the company and Antenna Design. After a recipient applied his or her fingerprint to a built-in scanner, a digital screen revealed the details—but only to the person with that print.
Photo: Nick Ferrari for Bizbash

A Feathery Favor Before Dita Von Teese performed at a Cointreau launch in New York, Dan Klores Communications worked with One Source Visual Marketing Solutions to create a save-the-date inspired by the burlesque star's fan dance.
Photo: Nick Ferrari for Bizbash

A Multimedia Approach For the opening of the Water Club hotel in Atlantic City, select invitees received iPods preloaded with a virtual tour of the property, and a customized playlist by El Records. SK G, a Las Vegas-based ad agency, designed and manufactured the invitation.
Photo: Nick Ferrari for Bizbash

The San Francisco Museum of Modern Art hired Redmond to send 400 thank-you cards to donors in honor of the museum’s 75th anniversary.