Signage meant to evoke road signs pointed guests to the various activities and offerings within the Old Navy preview event.
Photo: Courtesy of Old Navy
A Target bull's-eye logo that framed neat rows of action figures made for a popular photo backdrop.
Photo: Jason Kempin/Getty Images for Target
Waitstaff circulated a wide array of hors d'oeuvres, including BLTs marked with TruTV's logo (pictured), bite-sized burgers, and miniature cannolis.
Photo: Jeremy Freeman
Creative Edge catered the event, serving bite-size hors d'oeuvres on trays embellished with circular cutouts and the Oxygen logo. As a tongue-in-cheek way to emphasize its pop-up initiative, the network also decorated napkins with phrases like "Who knows where we'll pop up next!"
Photo: Rebecca McAlpin
The organization's logo decorated the tops of cocktail tables, which were spread throughout the space.
Photo: Jason Jajalla
Large letters spelling out 'Right to Play' lined a wall of windows, allowing guests to see the city skyline in the background. The 'Y' was marked with the Puma logo, a nod to the headlining sponsor.
Photo: Jason Jajalla
BMW returned as the automotive sponsor this year with an all-white lounge area for guests—with a touch of color from this edible logo.
Photo: Tony Brown/imijphoto.com for BizBash
