Signage

Matching the color scheme in the cocktail space, large letter-shaped structures bookended by blue and white flowers marked the arrivals area of the 2012 BET Awards preshow dinner in Los Angeles.

Working with Fox's Bob Stillo, Russell Harris Event Group produced the Fox Emmy party at Soleto Trattoria and Pizzaria in Los Angeles last September. The Russell Harris team described the event as having a "Restoration Hardware-esque" look, with design by Thomas Ford. A Ford-designed sculpture used old-fashioned sign letters, metal numbers, and plexiglass signage to represent the three hosting networks: Fox Broadcasting, 20th Century Fox, and the FX channel.

The main entrance to the store was marked with signage that read "Hello Harlem" and Bill Brown's cheeky illustrations for the advertising campaign. The large-format installation comprised 30 to 40 panels placed over the glass facade on a customized grid.

Organizers scattered circus-style signs depicting food-related phrases and pictures throughout the park to create an amusement-park-like setting.

One sponsor installation was a lipstick bar from Bite Beauty, where attendees could try on their perfect shade and snap it in the selfie mirror.

Tall banners, illuminated from the floor, lined the entrance to the "Agents of the Future" event.

Designers from Red Tettemer O'Connell & Partners used clean lines, minimal decor, and lighting to give the event a futuristic but classy ambiance.

Artist Gregory Siff created a step-and-repeat for the "Ciroc Cabana Club" Memorial Day weekend event.

Cole Haan took to New York in 2012 to introduce its Chelsea Pump, marketed as a shoe that can be worn late into the night. As part of the brand’s “Don’t Go Home” campaign, it hosted dance parties at a venue where the stairs bore messages announcing reasons to stay out late.