Signage

To emulate the “insiders-only” feel of New York Fashion Week in 2006, Victoria’s Secret Pink created Phi Beta Pink Sorority House as a preview party for fashion editors. On the awning of the Fifth Avenue storefront, the girly clothing brand placed three-dimensional Greek letters, a move that required a 24-hour permit.

For the 2010 Boardwalk Empire premiere, HBO spared no expense, hosting three parties to promote its new series. The event in New York turned Rockefeller Center’s Rink Bar, Sea Grill, and Rock Center Café into a Prohibition-style speakeasy, and an illuminated sign for the show at the entrance referenced the bright signs on the Atlantic City boardwalk from that era.

Working with Fox's Bob Stillo, Russell Harris Event Group produced the Fox Emmy party at Soleto Trattoria and Pizzaria in Los Angeles last September. The Russell Harris team described the event as having a "Restoration Hardware-esque" look, with design by Thomas Ford. A Ford-designed sculpture used old-fashioned sign letters, metal numbers, and plexiglass signage to represent the three hosting networks: Fox Broadcasting, 20th Century Fox, and the FX channel.

Maxim's sprawling Hot 100 projection