2. Find a branding opportunity.
The floor can also be an unexpected place for logos, sponsor information, or branding. The TEDActive conference in 2013 took over some of the host venue's Spanish tiles for its own messaging. The special tiles at La Quinta resort in the Palm Springs area also guided attendees along the walkways to the various event venues on the sprawling property.
Photo: Alesandra Dubin/BizBash
In 2015, the Bata Shoe Museum's 20th anniversary gala in Toronto used a maze to inspire guests to explore its galleries. Hot-pink patterns on the floor led guests to different galleries and parts of the event.
Photo: Ryan Emberley
The Phantom of the Opera held its 25th-anniversary show and gala in 2013. To avoid the complications that come with laying carpet over stairs—especially on a snowy night in New York—the event's producers projected a strip of red light over the library's front steps, effectively creating a virtual red carpet that led to the entrance. Hundreds of LED candles sat on either side of the illuminated pathway.
Photo: Carolyn Curtis/BizBash
