Signage

At the culinary event at New York's Pranna on April 2, large marquee letters spelling out "Food & Wine" surrounded a lounge area.

When Lanvin opened its New York flagship store on Madison Avenue in 2010, the fashion house threw a colorful bash that drew decor ideas from artistic director Alber Elbaz's whimsical sketches. Outside, producers covered the facade with an oversize drawing and framed it with hundreds of colorful balloons.

Signposts high above the crowds detailed each station's chef and menu.

Ten street signs, each 10 feet tall and made of PVC pipe with a weighted wooden base, were placed throughout the 136,000-square-foot store to emphasize the neighborhood's iconic streets. Illustrator Bill Brown's art for Target's campaign was painstakingly hand-drawn, sketched, and scanned in for each sign.