SIGNAGE

In July, a bright gobo of Thrillist's logo was splashed on the side of Chicago's Mid nightclub, one of the venues the lifestyle Web site used for its weekend-long experiential venture known as Hotel Thrillist.

Part of the goal of AMC's Immortal Love pop-up was to build buzz leading up to the February 14 premiere of new shows Immortalized and Freakshow. To drive traffic into the experiential space in New York, the organizers covered the façade with bright colors and signage.

At the Taste of Tennis event, staffers with racket-shaped signs guided guests to the correct check-in areas.