Signage

At the culinary event at New York's Pranna on April 2, large marquee letters spelling out "Food & Wine" surrounded a lounge area.

As a fun way to incorporate color, and to serve as a step-and-repeat, organizers built a wall-like structure which displayed the World's Best Award winners.

At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.

For consistent brand messaging, the event's organizers placed strips of Kate Young for Target carpeting over the venue's existing steps, which were side lit with spotlights for an extra bit of fashionable flair.