Fiat

Fiat's indoor drive track allowed attendees to ride in the cars as company reps drove them around a closed course designed to test the car's different features including agility, handling, maneuverability, and ride quality. Multiple Fiat models were on the track at a single time, with company reps directing traffic as each car moved from one section of the course to the next.
Photo: Tony Brown/imijphoto.com for BizBash