If you really want the press to cover your event, try sending them an invitation too big to ignore. That's the strategy Goodman Media and the Memphis Convention and Visitors Bureau employed for a luncheon that kicked off a year-long series of events promoting the city and its connection to the 50th anniversary of rock 'n' roll. The invite arrived in a full-size guitar case, decorated with rock-themed stickers and filled with Memphis-related paraphernalia like a jar of barbecue sauce and a compilation CD. A round flyer sheathed in a record album sleeve contained the relevant information.
At the luncheon at the Hard Rock Cafe New York, Memphis' own Andy Childs rocked out with his band, and the Southern-style menu appropriately included barbecued pulled pork sandwiches, fried catfish, coleslaw and potato salad.
—Alesandra Dubin
At the luncheon at the Hard Rock Cafe New York, Memphis' own Andy Childs rocked out with his band, and the Southern-style menu appropriately included barbecued pulled pork sandwiches, fried catfish, coleslaw and potato salad.
—Alesandra Dubin
The invitation for Memphis Convention and Visitors Bureau's 50 Years of Rock 'n' Roll luncheon arrived in a full-size guitar case.
