BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Catering & Design
  2. Printing & Graphics

Schwinn Invites Kids to Test and Decorate Bikes at Back-to-School Preview

Anna Sekula
August 19, 2011

Rather than just gathering adults to preview its back-to-school items, Schwinn opted for a more interactive event on Wednesday, allowing its target customers to try out and decorate bicycles. Handled by marketing and communications company MFA, the daytime promotion brought editors, mommy bloggers, and their kids to Gary's Loft, where an indoor track, an activity station, and display vignettes provided a brightly colored backdrop. Schwinn brand ambassador Summer Sanders—Olympic gold medalist and mom of two—hosted the affair and was on hand to chat with the children and their parents about the different products.

Set up to allow kids to fully interact with Schwinn's offerings, the venue's open-plan space was sectioned off into vignettes, with a large area devoted to an indoor track bedecked with roadside items like traffic cones and school crossing signs. Another area, equipped with a low coffee table, rug, and comfy couch, encouraged the kids to make paper license plates and pick up playing cards and straws to decorate the bikes. More accoutrements, including streamers and bells, sat in a red wagon, while taller tables held gear for adults, such as helmets, pumps, and water bottles.

Schwinn also showcased adult bicycles, including the eco-friendly Vestige, which is made from natural, biodegradable flax fibers.

E21273sa
Photo: Jika González for BizBash
Chosen for its accessibility and open-plan layout, Midtown venue Gary's Loft served as the site for Schwinn's event on Wednesday. It was dressed up with school-themed decor such as blackboards, desks, and books.
Chosen for its accessibility and open-plan layout, Midtown venue Gary's Loft served as the site for Schwinn's event on Wednesday. It was dressed up with school-themed decor such as blackboards, desks, and books.
Photo: Jika González for BizBash
One area of the loft was devoted to a display of Schwinn's adult bicycles, which editors and bloggers could pull out and fiddle with.
One area of the loft was devoted to a display of Schwinn's adult bicycles, which editors and bloggers could pull out and fiddle with.
Photo: Jika González for BizBash
The main purpose of the event was allowing kids to test-drive the bikes, which they could do at an indoor track that was divided in half by traffic cones.
The main purpose of the event was allowing kids to test-drive the bikes, which they could do at an indoor track that was divided in half by traffic cones.
Photo: Jika González for BizBash
For safety purposes, the children riding on the track donned helmets.
For safety purposes, the children riding on the track donned helmets.
Photo: Jika González for BizBash
Schwinn brand ambassador Summer Sanders (pictured, far left) encouraged kids to make their own decorations for their bikes, including paper license plates.
Schwinn brand ambassador Summer Sanders (pictured, far left) encouraged kids to make their own decorations for their bikes, including paper license plates.
Photo: Jika González for BizBash
In addition to streamers and Bicycle brand playing cards, the organizers provided straws kids could attach to the spokes of the bikes.
In addition to streamers and Bicycle brand playing cards, the organizers provided straws kids could attach to the spokes of the bikes.
Photo: Jika González for BizBash
One Christmas-themed vignettes showcased even more products, including the eco-friendly Vestige, a bicycle made from natural, biodegradable flax fibers and coated with water soluble paint.
One Christmas-themed vignettes showcased even more products, including the eco-friendly Vestige, a bicycle made from natural, biodegradable flax fibers and coated with water soluble paint.
Photo: Jika González for BizBash
Other cycling gear was on display, including Schwinn pumps, bottles, and bells.
Other cycling gear was on display, including Schwinn pumps, bottles, and bells.
Photo: Jika González for BizBash
Latest in Printing & Graphics
An invitation featuring velvet, leather, wood, and hand-marbled textures.
Industry Insiders
Beyond Paper: Unveiling 6 Event Stationery Trends for 2024
StickerYou's custom printed products amp up any type of packaging!
Industry Insiders
5 Key Packaging Trends Emerging in 2020
Gigeo® personalized videos invitations by celebrity impersonators.
Industry Insiders
Innovative Video Invitations in the COVID Era
Coastal Cool - One of many hyper-curated tablescapes from Hestia Harlow, the newly launched event platform that's creating a revolution in our industry.
Industry Insiders
Event Planners Are Thinking Micro To Bring Back Live Events
Related Stories
E21263sa
Printing & Graphics
Bikini-Clad Models Amp Up the Poolside Vibe at \'Angeleno\' Beauty Event
E21213standalone
Printing & Graphics
Fox Uses Beach as Photo Backdrop at Malibu TV Critics Party
E21097sa
Printing & Graphics
Ravinia Gala Celebrates George Gershwin With Symphony Concert, 'Rhapsody in Blueberries' Dessert
E20899sa
Printing & Graphics
Raceway-Style Arrivals Setup Blankets Hollywood Boulevard for 'Cars 2' Premiere
More in Printing & Graphics
Sponsored
Beyond Paper: Unveiling 6 Event Stationery Trends for 2024
Dive into the future of event stationery with 2024's cutting-edge trends, promising spotlight-stealing innovation and style.
An invitation featuring velvet, leather, wood, and hand-marbled textures.
Sponsored
5 Key Packaging Trends Emerging in 2020
StickerYou
StickerYou's custom printed products amp up any type of packaging!
Sponsored
Innovative Video Invitations in the COVID Era
Gigeo® personalized videos invitations by celebrity impersonators.
Sponsored
Event Planners Are Thinking Micro To Bring Back Live Events
Coastal Cool - One of many hyper-curated tablescapes from Hestia Harlow, the newly launched event platform that's creating a revolution in our industry.
Sponsored
Event Boosterapp—App to Boost Networking and BI at Events
Your Event, Your Data, Your Business Intelligence
Printing & Graphics
10 Creative Menu Designs Your Guests Will Eat Up
Here are some ways to make the menu look as appealing as the meal printed on it.
For a private wedding, held at the National Museum of Women in the Arts in Washington in March 2018, Favored by Yodit Events & Design and By Dami Studios created golden menus with cherry blossom frames to mimic the event’s theme.
Most Popular
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Printing & Graphics
What Is One Way You Made an Event Invitation Exciting or Effective?
Event planners and stationery designers shared ways they grabbed potential guests’ attention with event invitations.
From left: Ashley Clay, Eyal Simko, Christine Traulich
Printing & Graphics
4 New Event Products You Need to Know About
Find out about the latest high-tech invites, photo booth services, and more.
Engaging Invites recently launched a new product that incorporates a virtual-reality touchscreen into an invitation or brochure. It allows the recipient to interact with the embedded video with the touch of a finger, such as navigating around a venue’s floor plan. Pricing for the custom-made items varies depending on quantity and design needs.
Printing & Graphics
Report: 7 Takeaways on How Different Generations Feel About B-to-B Exhibitions
A 2018 CEIR study reveals that baby boomers, Gen Xers, and millennials all highly value B-to-B exhibitions—but what they value differs by generation.
The report found that boomers are the most active in tracking activities at B-to-B exhibitions. Gen Xers and millennials are more likely to take photos of products that interest them.
Sponsored
Five Ways to Create the Best Meeting Ever
Give your event a sophisticated, professional look with customized materials you can create yourself.
Printing & Graphics
See How This Gala Celebrating Human Rights Made a Big First Impression with Guests
Some 3,500 guests attended the 22nd annual Human Rights Campaign National Dinner, which was headlined by Joe Biden and supported by sponsors such as Macy's, Wells Fargo, Marriott, and Google.
Guests were greeted with rainbow curtains, oversize balloons, disco balls, 'TurnOut' signage, and a carpet emblazoned with the campaign's logo as they entered the gala. The welcome room became a popular spot for guest photo ops.
Event Production & Fabrication
How ESPY Awards Week Merged Substantive Messaging With High Style
ESPN acknowledged women in sports via its award show and magazine content while maintaining the glossy look and feel of its staple satellite events.
ESPY Awards After-Party
Page 1 of 35
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.