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  1. Catering & Design
  2. Printing & Graphics

10 Best Ideas of the Week: Seth MacFarlane's Oscars Bash, Target's Wall of Inspiration, Roses Frozen in Ice

Jenny Berg
March 1, 2013

Here’s a look at 10 steal-worthy ideas we spotted this week, including Seth MacFarlane's old Hollywood-inspired Oscars bash, Target's inspiring activation at the ING Miami Marathon, a rose frozen in a giant block of ice at a Miami corporate event, Indian-wedding-style invitations for the Field Museum's ball in Chicago, and more.

Seth MacFarlane's Oscars After-Party
Seth MacFarlane's Oscars After-Party
MacFarlane hosted an Oscars after-party at the Lot in West Hollywood on Sunday. Inspired by old Hollywood, the event included a 30-foot chandelier and a 72-piece orchestra. The musicians played onstage under a dome meant to evoke the Hollywood Bowl.
Photo: Doug Hac
Academy of Motion Picture Arts and Sciences' Governors Ball
Academy of Motion Picture Arts and Sciences' Governors Ball
At the post-Oscars party at Hollywood & Highland on Sunday, two oversize Oscar statues stood sentry at the entrance. Mark Held of Mark's Garden matched the overall aubergine color scheme using orchids, artichokes, calla lilies, kale, and fern shoots as part of the floral decor.
Photo: Line 8 Photography. All rights reserved.
'21 and Over' Premiere
'21 and Over' Premiere
At the premiere of 21 and Over in Los Angeles February 21, a 60-foot arrivals wall comprised some 3,700 red plastic cups. Stationed alongside the red carpet, the cheeky fixture served as a backdrop for press photographs of the film's stars.
Photo: Ashley Sugarman/Relativity Media
Corporate Incentive Event
Corporate Incentive Event
A Fortune 500 telecommunications company hosted an incentive program in Miami last year. For the closing-night bash, Fourth Wall Events created centerpieces that froze individual roses in 75-pound blocks of ice.
Photo: Lila Photo
The Jordan Farmar Foundation Fund-raiser
The Jordan Farmar Foundation Fund-raiser
For a Jordan Farmar Foundation benefit in Los Angeles February 7, Nathaniel Neubauer of Contemporary Catering designed a seven-course menu of foods inspired by childhood classics. Because the foods didn't require much silverware to eat, guests only had forks; other cutlery was playfully suggested with colorful blue drawings on the place mats.
Photo: Brian Callaway/Callaway Gable
Target's C9 Activation at the ING Miami Marathon
Target's C9 Activation at the ING Miami Marathon
Following the ING Miami Marathon January 27, Target sponsored a lounge with a 40- by 20-foot wall consisting of more than 12,000 motivational pins. The pins were printed with inspiring words such as "Champion" and helped promote Target's line of C9 by Champion athletic apparel.
Photo: Nathan Valentine
Evian at the South Beach Wine & Food Festival
Evian at the South Beach Wine & Food Festival
The South Beach Wine & Food Festival took place February 21 to 24 in Miami. Evian's #EvianEats photo activation—which invited guests to "live young"—was a popular first stop in the center of the fest's Grand Tasting Village.
Photo: Elizabeth Renfrow for BizBash
Big Brothers Big Sisters of Massachusetts Bay's "Big Night"
Big Brothers Big Sisters of Massachusetts Bay's 'Big Night'
The charity held its annual "Big Night" event at House of Blues in Boston on February 9. The event included performances from two bands, so servers from the Catered Affair wore signage that labeled each item in case verbal descriptions couldn't be heard over the music.
Photo: David Fox
Dandelion Ranch Events' Corporate Picnic Spread
Dandelion Ranch Events' Corporate Picnic Spread
As a catering idea for upcoming summertime events, Dandelion Ranch Events in Los Angeles produced an eye-catching spread with catering by Cooks County. The summery menu items included chopped salad, tarragon egg salad sandwiches with watercress and radishes, and ricotta pound cake with Meyer lemon curd and whipped cream.
Photo: Bridget Kenny for BizBash
The Field Museum's Maharaja Ball
The Field Museum's Maharaja Ball
In October, Chicago's Field Museum hosted the Maharaja Ball to celebrate the opening of the exhibition "Maharaja: The Splendor of India's Royal Courts." The sumptuous invitation and envelope had preexisting designs—typically used for Indian wedding invitations—that the museum purchased from a firm in Jaipur, India.
Photo: Lori Walsh
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