
Keeping with the brand’s enigmatic appeal, H&M created invitations embedded with a scrolling LED panel inside a slim white box to celebrate its collection with Maison Martin Margiela.
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Models walked a yellow checkerboard runway at Louis Vuitton’s spring show, so yellow was the natural choice for the fuzzy-pipe-cleaner lettering set on the brand’s perfectly square card.
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A nod to the jungle-inspired collection revealed at the spring 2013 show, Kenzo sent out a tin box containing a branded mini survival kit for the fashionable great outdoors. The invitation itself could be tied to the carabineer as a flotation device.
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Playing up a preppy, collegiate vibe, the invitation to the J. Press York Street collection’s spring presentation, fittingly held at the Yale Club, came in the form of a scaled-down wool felt pennant flag.
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Invitations to Miu Miu’s three-night-only private members’ club at the Café Royal in London came in the form of an accordion file box with a magnetic closure that contained a full protocol rundown of the venue’s offerings, complete with a membership card.
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To celebrate its festive “Electric Holiday” windows and Disney partnership, Barneys fashioned a weighty invite with LED lights in four different colors that illuminated the double-mirrored glass to create an infinity effect.
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For his spring 2013 Burberry Prorsum show, designer Christopher Bailey celebrated the skyline of London—both the brand’s home base and where it stages its shows—by recreating it in laser-cut pop-up form.
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Designed in-house, the multidimensional accordion-style invitation for Liberty’s “Christmas in July” preview was inspired by a trip to the London Transport Museum; each vignette was a train platform that would start your journey aboard “The Liberty Express.”
Photo: Nadia Chaudhury/BizBash