As fashion brands put on increasingly elaborate shows and events, the memorable invitations that precede them have become elaborate, coveted keepsakes.

To celebrate its festive “Electric Holiday” windows and Disney partnership, Barneys fashioned a weighty invite with LED lights in four different colors that illuminated the double-mirrored glass to create an infinity effect.
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Keeping with the brand’s enigmatic appeal, H&M created invitations embedded with a scrolling LED panel inside a slim white box to celebrate its collection with Maison Martin Margiela.
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Models walked a yellow checkerboard runway at Louis Vuitton’s spring show, so yellow was the natural choice for the fuzzy-pipe-cleaner lettering set on the brand’s perfectly square card.
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A nod to the jungle-inspired collection revealed at the spring 2013 show, Kenzo sent out a tin box containing a branded mini survival kit for the fashionable great outdoors. The invitation itself could be tied to the carabineer as a flotation device.
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Playing up a preppy, collegiate vibe, the invitation to the J. Press York Street collection’s spring presentation, fittingly held at the Yale Club, came in the form of a scaled-down wool felt pennant flag.
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Invitations to Miu Miu’s three-night-only private members’ club at the Café Royal in London came in the form of an accordion file box with a magnetic closure that contained a full protocol rundown of the venue’s offerings, complete with a membership card.
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For his spring 2013 Burberry Prorsum show, designer Christopher Bailey celebrated the skyline of London—both the brand’s home base and where it stages its shows—by recreating it in laser-cut pop-up form.
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Designed in-house, the multidimensional accordion-style invitation for Liberty’s “Christmas in July” preview was inspired by a trip to the London Transport Museum; each vignette was a train platform that would start your journey aboard “The Liberty Express.”
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