Photo: Courtesy of Atomic Design
Atomic Design recently added a new soft backdrop to its rental collection. The Cell Cloth has a honeycomb design that retains its shape, even when shipped. The product can be tied straight to a pipe or truss or used as a room divider. Designed to work with a variety of lighting techniques, it comes in sheer white fabric, which can be backlit for dramatic effect, or in opaque silver fabric, which absorbs light, creating a more saturated look. Rental prices start at $850 per week and various sizes are available throughout the U.S. and Canada.