For those looking to punch up a concert, conference, promotion, or any event involving a big, energetic crowd, rent the color-changing, motion-sensitive Zygote balls from Crowd Activation, a newly launched division of Canadian creative studio Tangible Interaction devoted to the company’s physical interactive products. A 21st-century take on the crowd-surfing beach balls often spotted at rock concerts, the lightweight, seven-foot-wide helium-inflated balloons respond to human touch with random or pre-programmed colored light displays. Customized interactions—like letting guests influence the music or video-screen graphics when they touch the Zygotes—are also possible. Made from fireproof material and containing wireless LED lights, the rechargeable balls have a one-hour operating life. Custom vinyl stickers can be applied to the Zygotes for branding purposes; rental prices vary.
![“One of the harder installs was at Drees Pavilion [in Covington, Kentucky]. It was only a day apart from another filming. We re-carpeted the entire space and set everything up in 12 hours,” Bruner said.](https://img.bizbash.com/files/base/bizbash/bzb/image/2020/08/IMG_6734.5f34173fa6723.png?auto=format%2Ccompress&dpr=2&fit=crop&h=167&q=70&w=250)
