SAP redesigned the keynote theater using an open floor plan that merges into the exhibit hall. The layout has about 1,400 fewer seats than last year, but the presentations are broadcast throughout the hall.
Photo: Courtesy SAP
In the new Showcase area, SAP displays six examples of how its products are used in consumer applications, including an app created for the 2013 Sony Open tennis tournament.
Photo: Malcolm Kimberlin
SAP is inviting customers to record testimonials in enclosed booths on the show floor.
Photo: Courtesy SAP
Within each of the six campuses, planners created small seating areas for customers to learn more about SAP products.
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The six campuses and four forums on the show floor each have open presentation theaters. After sessions, presenters move to an enclosed room nearby to continue the discussion with audience members.
Photo: Courtesy SAP
Organizers expanded the Executive Meeting Center, a destination for scheduled meetings between SAP customers and hosts. The area includes a mix of lounge seating, conference tables, and enclosed rooms around the perimeter.
Photo: Courtesy SAP
From an open studio on the show floor, SAP is streaming interviews online.
Photo: Courtesy SAP
New this year, planners created displays where attendees could test SAP products that align with their specific industries.
Photo: Courtesy SAP
Inside two glass-walled rooms, attendees could experience what SAP calls "design thinking," a creative process to develop new products and solutions.
Photo: Courtesy SAP
In the Showcase area, SAP recreated a model of the command center it produced for McLaren race cars.
Photo: Courtesy SAP
