Diet Pepsi Refresh Studio

Jonathan Adler designed a custom logo for Diet Pepsi's event and used 14,000 of the beverage brand's cans to create a set that included runway and bench seating.
Photo: Gustavo Caballero/Getty Images for Diet Pepsi

After picking up their totes, attendees headed to an area to be assigned their groups for the lunch roundtable and dinner dine-around. They selected a poker chip at random; each chip was printed with the name of one of the dinner locations.
Photo: Readyluck