Janie and Jack's Summer Collection Launch

Preppy kids' retailer Janie and Jack celebrated the launch of its summer collection on June 18 at the London West Hollywood hotel in Los Angeles. In keeping with the moulding-trimmed look of the pop-up shop, a press wall appeared more like a piece of furniture than a temporary photo backdrop. Decorated with lemons for an eye-catching yellow look, the wall also featured logo signage in the brand's signature blue color, as well as white florals and trailing greenery.
Photo: Alesandra Dubin/BizBash
"Love: From Cave to Keyboard, Imagined by Pepsi"

Guests could create their own heart-shaped smoke signals by pressing down on the interactive station.
Photo: Theo Wargo/Getty Images for Pepsi