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  1. Catering & Design
  2. Rentals

Coty Unveils Rimmel's Spring and Summer Product Lines

The London-based cosmetics company's media launch featured funky table decor, traditional British fare, and a cool product display.

Robyn Small
June 14, 2007
Coty Canada dressed The Richmond in iconic British decor for its Rimmel London and Rimmel London Underground spring and summer product launch. Event designer Nicholas Pinney of Nicholas Pinney Designs worked with Overcat Communications and the team from Coty to prepare the venue for the event. Decor elements included a pair of long banquet tables covered in fitted white linens from Exclusive Affair Rentals, white Louis Ghost chairs from Contemporary Furniture Rentals, and custom-made acrylic purple, white, and gold Union Jack placemats. Three tote bags filled with Rimmel products sat on each chair. And for the crowning touch: a row of miniature gold-coloured double-decker busses ran down the centre of each table.
A display of Rimmel London and Rimmel London Underground products jazzed up the front of the room. A large poster of a Union Jack, sporting colours similar to the   placemats—purple, white, and gold—formed a backdrop for the display. Eatertainment Event Design and Catering served a four-course, British-inspired meal, featuring fish and chips, bangers and mash, and beef Wellington. A presentation by Greg Wencel, a celebrity makeup artist and Rimmel spokesperson, followed the luncheon. Afterwards, the guests made their exit, and mysteriously, so did many of the mini busses.
Designer Nicholas Pinney supplied custom-made purple, white, and gold Union Jack placemats for Coty Canada's Rimmel London and Rimmel London Underground spring and summer product launch at the Richmond.
Designer Nicholas Pinney supplied custom-made purple, white, and gold Union Jack placemats for Coty Canada's Rimmel London and Rimmel London Underground spring and summer product launch at the Richmond.
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Designer Nicholas Pinney supplied custom-made purple, white, and goldUnion Jack placemats for Coty Canada's Rimmel London and Rimmel LondonUnderground spring and summer product launch at the Richmond.
Designer Nicholas Pinney supplied custom-made purple, white, and goldUnion Jack placemats for Coty Canada's Rimmel London and Rimmel LondonUnderground spring and summer product launch at the Richmond.
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White Louis Ghost dining chairs surrounded the banquet tables, which were covered in fitted white table linens.
White Louis Ghost dining chairs surrounded the banquet tables, which were covered in fitted white table linens.
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A large purple, white, and gold Union Jack poster formed the backdrop of Rimmel product display at the front of the room.
A large purple, white, and gold Union Jack poster formed the backdrop of Rimmel product display at the front of the room.
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Coty displayed its products on white square cocktail tables from Contemporary Furniture Rentals.
Coty displayed its products on white square cocktail tables from Contemporary Furniture Rentals.
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Eatertainment served fish and chips in newspaper wrapping on rectangular white plates from Exclusive Affair Rentals.
Eatertainment served fish and chips in newspaper wrapping on rectangular white plates from Exclusive Affair Rentals.
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Gold-coloured, double-decker busses bearing the Rimmel name adorned the dinner tables.
Gold-coloured, double-decker busses bearing the Rimmel name adorned the dinner tables.
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Beef Wellington was served with wild mushroom jus and steamed asparagus.
Beef Wellington was served with wild mushroom jus and steamed asparagus.
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