BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Catering & Design
  2. Rentals

A Fashion Fundraiser

For its fall preview, IKY Clothing partnered with the Hoop Dreams Scholarship Fund to host a runway show.

Walter Nicholls
November 25, 2008

D.C.-based IKY Clothing showcased its fall 2008 collection of streetwise clothing at the Fashion Forward runway show on Friday. Held at Shadow Room, the sold-out event garnered some 300 attendees (at $50 a pop) and benefited Hoop Dreams Scholarship Fund, a nonprofit that helps send inner city students to college. The evening featured a performance by the Washington Redskins cheerleaders and a photo opportunity with a wax figure of Tyra Banks (on loan from Madame Tussauds).

Absolute Addiction, the marketing company that organized the 10 p.m. show, worked closely with the venue's staff to make sure that everything was in place before guests lined up at 8 p.m. for entrance to a two-hour open bar and reception, sponsored by p.i.n.k. Vodka, Georgetown Cupcake, and Neyla Mediterranean Grill.

This was the first fashion show held at the 18-month-old Shadow Room, and the club's staff did not learn that there would be a capacity crowd until mid-afternoon on event day. As a result, the original floor plan that called for using the front seating area of the club as a dressing room for the 25 models, was judged impractical. Most of the seating and tables were removed from the area, and a private, screened area for the models was set-up in the lobby of an adjoining office building. "Logistically, we had to make sure there was room for both the crowd and the models. That meant finding another place for dressing," said Shadow Room marketing director Ezra Qassim.

The club's rows of plasma TVs, which are used by patrons on non-event nights to play XBox and PlayStation 3, instead flashed sponsors' logos and videos of past IKY events. When it came time for the 45-minute fashion segment to start, the house D.J. turned up the already high volume and played Michael Jackson's "Beat It" while the crowd whooped, hollered, and danced in place alongside the 20-foot raised runway.

Unexpectedly for the organizers, when the show ended, most in attendance left immediately for the below-freezing city streets instead of staying for the club's after-party, which was not part of the sponsored event. "They were showing that they were there to support the charity," said Absolute Addition's development director, Eddie Fam.

IKY Clothing's fall collection on the runway at Shadow Room
IKY Clothing's fall collection on the runway at Shadow Room
Photo: Enzo Giovanni
Miss D.C., Kate Marie Grinold, was the special guest during intermission.
Miss D.C., Kate Marie Grinold, was the special guest during intermission.
Photo: Enzo Giovanni
IKY Clothing's edgy look was visible on and off the runway.
IKY Clothing's edgy look was visible on and off the runway.
Photo: Enzo Giovanni
The sold-out show at the Shadow Room garnered some 300 attendees, evenly split between men and women.
The sold-out show at the Shadow Room garnered some 300 attendees, evenly split between men and women.
Photo: Enzo Giovanni
With limited space and a capacity crowd, a storage area became the makeup room.
With limited space and a capacity crowd, a storage area became the makeup room.
Photo: Enzo Giovanni
Latest in Rentals
This seating area, courtesy of planner Jade & Joy Events, includes the white midcentury sofa ($375), rust orange swivel chair set ($250), large jute rug ($175), and slatted midcentury coffee table ($90), available from Something Vintage.
Rentals
6 Event Rentals That Feature Comforting Earth Tones
Something Vintage's colorful pink sofas line their DC showroom.
Industry Insiders
Something Vintage: The Event Rental Company Outlier
Batu natural wood rattan pendant lamp ($125 each), available across the continental U.S. from Taylor Creative
Rentals
6 Dazzling Light Rentals That'll Brighten Up Any Event Space
Curved Furniture From CORT Events
Industry Insiders
Stay Ahead of the Curve in 2023 with CORT Events
Related Stories
Harrington College of Design's table
Rentals
Diffa's Dark, Masculine Looks
Fight Night's auction
Rentals
Gender Wars
Sundance Institute's Park City-inspired gala
Rentals
Movin\' Mountains
The JW Marriott's recently renovated lobby
Rentals
JW Marriott Gussies Up Presidential Suites in Time for Inauguration
More in Rentals
Rentals
6 Event Rentals That Feature Comforting Earth Tones
Incorporate these rustic browns and calming greens at your next gathering.
This seating area, courtesy of planner Jade & Joy Events, includes the white midcentury sofa ($375), rust orange swivel chair set ($250), large jute rug ($175), and slatted midcentury coffee table ($90), available from Something Vintage.
Sponsored
Something Vintage: The Event Rental Company Outlier
Floral plates, tinsel chairs, colorful bars—and now nationwide linen rentals!
Something Vintage's colorful pink sofas line their DC showroom.
Rentals
6 Dazzling Light Rentals That'll Brighten Up Any Event Space
Light it up with these rental companies' light fixtures that vary in size and style.
Batu natural wood rattan pendant lamp ($125 each), available across the continental U.S. from Taylor Creative
Sponsored
Stay Ahead of the Curve in 2023 with CORT Events
CORT Events
Stay ahead of the curved furniture trend with CORT Events in 2023.
Curved Furniture From CORT Events
Rentals
7 Retro-Inspired Rental Items That Give Off ‘70s Vibes—In a Good Way
Get your event back in the groove with colorful table linens, fringe poufs, velvet furniture, and more '70s-inspired items from these rental companies.
Puffer modular ottoman in rust velvet ($325 per piece to rent 1-5 days), available in New York and Los Angeles from Taylor Creative
Rentals
Event Design Ideas and Rentals Inspired by Pantone’s Color of the Year for 2022
Here’s how to incorporate Very Peri into your events in the new year.
Pantone announced its Color of the Year for 2022: A new blue shade, Pantone 17-3938, Very Peri—a periwinkle blue hue with a violet-red undertone.
Most Popular
Event Design & Decor
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
Sports
Laps, Luxury, and Logistics: Inside the 2025 Formula 1 Crypto.com Miami Grand Prix
Experiential Marketing, Activations & Sponsorships
Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event
Experiential Marketing, Activations & Sponsorships
Get a Peek Inside These Star-Studded Beauty Events
Event Tech & Tools
Guest Column: Still Not Using AI for Events? Here’s What You’re Missing
Rentals
How This Music Festival Doubled in Size From Its Inaugural Year
The Railbird Festival organizers partnered with Sunbelt Rentals to expand the 2021 footprint.
Held at the Grounds at Keeneland, the renowned racecourse and auction house located in Lexington, Ky., the Railbird Festival took place Aug. 28-29.
Rentals
Clean Machines: 6 Gadgets That Can Help Keep Guests Safe at In-Person Events
From robotic bartenders and stylish sanitizing stations to touchless vending machines and UVC disinfectors, these rental items can help keep your event germ-free.
Robotic bartender equipped with LCD screens for viewing orders, price upon request, available worldwide from Scarlett Entertainment
Rentals
How This Local Rental Company Survived a Slimmed-Down Super Bowl
Despite the lack of large parties and experiences, Tampa-based Elite Events & Rentals continued to help the city celebrate.
Elite Events & Rentals supplied tenting to many local businesses that were looking to host watch parties and extend outdoor seating.
Rentals
7 Design-Forward Rentals to Help Keep Guests Safe at Live Events
These must-have rental items can help guests stay socially distanced at events.
Social distancing doesn't mean networking spaces need to become obsolete. Utilize these social distance-enforcing throw pillows from Revolution Event Design & Production to ensure guests don't sit too close as they chat between breakout sessions. $60 each to buy. Available nationwide. Custom branding and renting available within 50 miles of Baltimore.
Sponsored
Event Planners Are Thinking Micro To Bring Back Live Events
Coastal Cool - One of many hyper-curated tablescapes from Hestia Harlow, the newly launched event platform that's creating a revolution in our industry.
Rentals
See How This Rental Company Designed Weddings for a Netflix Show
Prime Time Party & Event Rental in Ohio helped create eight weddings in 13 weeks for Say I Do on the popular streaming service.
“One of the harder installs was at Drees Pavilion [in Covington, Kentucky]. It was only a day apart from another filming. We re-carpeted the entire space and set everything up in 12 hours,” Bruner said.
Page 1 of 60
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.