At Hollywood hotspot Concorde, the Strategic Group's Tony Berger produced a launch party for Tommy Hilfiger's new clothing line, H Hilfiger, that announced that blue isn't just for denim anymore. Clean lines and a modern motif characterized the all-blue affair, one event in a series launching the brand around the country. (Hilfiger senior vice president of events and entertainment Jack Rich and president of marketing Peter Connolly worked with Strategic to produce similar events in New York and Miami.) Blue linens, blue lights and blue ice cubes combined to create a sleek, monochromatic milieu for L.A. A-listers, including Jessica Simpson, Mischa Barton and Jason Biggs, who arrived via a nontraditional blue carpet.
Guests lounged on sleek sofas alongside H-branded pillows and danced to tunes spun by DJ AM under projections of the logo. Concorde's staff served snacks like sashimi on filo dough, chicken satay with peanut sauce and mini pizzas on square blue trays featuring—surprise, surprise—the signature H.
—Mica Campbell
Guests lounged on sleek sofas alongside H-branded pillows and danced to tunes spun by DJ AM under projections of the logo. Concorde's staff served snacks like sashimi on filo dough, chicken satay with peanut sauce and mini pizzas on square blue trays featuring—surprise, surprise—the signature H.
—Mica Campbell