On May 9, bubbles filled the Toronto event space 2nd Floor. To celebrate the new partnership between SodaStream and Kraft, the Mint Agency produced an event that had an eco-friendly focus underlining SodaStream's mission. The brand, a beverage-carbonation system, works to educate consumers about scaling back on bottles and other plastic wares by adopting the system in their homes. SodaStream's partnership with Kraft has resulted in new flavors of drinks, including Kool-Aid, Country Time Lemonade, and Crystal Light.
Here's a look at how an activation celebrated two disparate brands and took on a dual theme of bubbles and environmental consciousness, while—improbably—maintaining a cohesive look and message.