Podcast: How Strategic Event Design Can Change Attendee Behavior (Episode 47)
Ruud Janssen of EventCanvas.org discusses how thinking like an event’s stakeholders is essential for creating an effective guest experience.
March 14, 2017
Hosts: David Adler, Beth Kormanik
Guest: Ruud Janssen
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, sits down with Ruud Janssen, the cofounder of the EventCanvas.org Foundation, to discuss how event design can change attendee behavior. Janssen’s new events platform uses empathy-mapping—a practice he defines as thinking like an event’s stakeholders—to lead design and help accomplish an event’s goals. Janssen also speaks about the power of events to address large pressing issues, discusses why some ideas work and others don’t, and presents a scientific methodology that can help solve event-design problems, impact R.O.I., and influence cultures.
Sponsored by Digitell. Running time 39:04.
In This Episode:
- Roundtable Discussion [02:03]: the four basic intentions of every event; how studying attendee entry and exit behavior can influence design; why empathy-mapping is a team process; why “innovation” is an overused term
- BizBash's archive of trends, tips, and inspirational ideas for event and meeting design: bizbash.com/design