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Sting In Talks to Headline Super Bowl Tailgate Show

January 19, 2018

During his set, the former Police rocker will perform one number with his recent reggae collaborator Shaggy at the pre-Super Bowl gig.

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Also at Coachella 2024, STEEZY—an online platform for dance enthusiasts—celebrated its partnership with Nike through the STEEZY 'House of Reflections,' sponsored by Nike Air Max. The activation took the form of a massive shoe box; inside, the immersive experience provided performers and dancers with a colorful, infinity room-like setting for self-expression and content creation.

18 Stunning Ways Brands Have Captured Attention with Infinity Rooms

This year marked the 150th running of the Kentucky Derby.

2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and Partnerships

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How Event Profs Can Make Mental Health Part of Their Everyday Awareness

CNN's 'Our Cup of Tea: The WHCD Finale' Brunch Event

White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands

Event Design & Decor

18 Stunning Ways Brands Have Captured Attention with Infinity Rooms

Brands have long been honoring artist Yayoi Kusama's "Infinity Mirrors" concept, using mirrored walls and repeating shapes to create an eye-catching visual loop that immerses guests in an event theme.

Also at Coachella 2024, STEEZY—an online platform for dance enthusiasts—celebrated its partnership with Nike through the STEEZY 'House of Reflections,' sponsored by Nike Air Max. The activation took the form of a massive shoe box; inside, the immersive experience provided performers and dancers with a colorful, infinity room-like setting for self-expression and content creation.

2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and Partnerships

At this year’s Run for the Roses, Churchill Downs unveiled a new paddock area with premium spaces, plus brand partnerships with The Unwell Network, Ford, and Sports Illustrated.

This year marked the 150th running of the Kentucky Derby.

Opinion & Experts

How Event Profs Can Make Mental Health Part of Their Everyday Awareness

May is Mental Health Awareness Month, but mental health in the event industry is not defined by a year, month, week, or day. It’s defined by actively making it part of your everyday awareness for life, Janice Cardinale writes.

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Experiential Marketing, Activations & Sponsorships

White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands

CNN, The Wall Street Journal, Axios, and other media mavens hosted a range of events to celebrate the annual dinner in Washington, D.C.

CNN's 'Our Cup of Tea: The WHCD Finale' Brunch Event

Event Tech & Tools

Event Tech Check: New Tools for Event Engagement, Video Creation, Data Analytics, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

UNICEF's new art exhibition, 'Heart Strings,' kicked off in Houston from March 22 to April 7. Multimedia studio Moment Factory, which specializes in interactive technology, created a series of interactive rooms that uniquely utilized lights and sounds that responded dynamically to people speaking—intertwining attendees' voices with those of kids around the world that had been captured in UNICEF's documentary footage. See more: This UNICEF Exhibit Uses Visitors' Heartbeats and Voices to Create an Emotional Musical Journey

Unleashing the Power of Event Tech: Insights from Connect Spring Marketplace 2024

In modern event management, staying ahead means embracing cutting-edge technology.

Power Of Event Tech 2024

32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More

White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands

How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say

How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience

Coachella 2024: 5 Steal-Worthy Event Design Trends From This Year's Festival

2024 NFL Draft: See How Detroit Welcomed Football Fans with Community Pride

2024 NFL Draft: See How Detroit Welcomed Football Fans with Community Pride

The annual league event took over the city, setting an attendance record and offering locals and visitors alike plenty of interactive experiences to get them excited for the upcoming season.

The Event Impact Equation: Measuring What Matters

Demonstrate event impact, and showcase your value using Smart Experience Design.

During CES, our client tasked us with taking over hotel suites and transforming them into welcoming environments for critical small-group conversations off the bustling show floor. Our approach was to create a Mini Innovation Center to highlight new products and promote intimate conversations with executive buyers. The result of the environments BeEvents created was a successful booking of over 30 follow-up meetings after the show. That's the power of measuring results with Smart Experience Design.

Event Production & Fabrication

How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience

To celebrate the beloved series' first-ever extended-length episode, Disney Branded Television transported celebrities and their children into the show's adorable animated world.

On April 13, Disney Branded Television hosted a VIP premiere event to celebrate Bluey's first-ever extended-length episode, 'The Sign.'

EA Sports Kicks It Up a Notch to Renovate Four Soccer Fields Around the World in One Month

The video game developer and Spanish football league LALIGA demonstrated their commitment to "grassroots football" by redesigning pitches located in Spain, South Africa, Mexico, and Singapore.

EA Sports and LALIGA recently worked with local governments to create safe, social spaces for young aspiring footballers to practice and develop their skills at revitalized pitches located in Málaga, Spain (pictured); Cape Town, South Africa; Jalisco, Mexico; and Singapore.

Why Fans Are Spending More on Sports Travel—and How Destinations Can Capitalize on It

A recent study revealed that nearly one-third of millennials and Gen Zers want to travel to a sporting event this year. It’s the perfect excuse for event profs to roll up their sleeves and think up experiences worthy of paying top dollar.

The Rise of Sports Travel: Why People Are Spending More on Sports, Plus How Destinations Capitalize on It

Opinion & Experts

5 Canadian Event Profs Share Their Favorite Vendors for Catering, Rentals, Staffing, and More

These event profs spotlight their go-to partners.

Last year, to promote its new line of teas, Tetley tapped FUSE Create to transform a corner of a busy Toronto shopping mall into a fun reprieve. The experiential agency worked with Queue Media (one of its go-to partners) on marketing and signage. See more: This Whimsical Pop-Up Brought Tea Time to Toronto

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