Nokia Lab at SXSW
Nokia set up an unusual structure to house three nights of performances during the festival's Interactive portion. High Beam Events and SmartFusion built the inflatable tri-dome with 360-degree projections of custom branded content. During the music portion of SXSW, Nokia created a V.I.P. lounge inside the Fader Fort.
Photo: Kelly Knapp
The 'Fader' Fort Presented by Converse at SXSW
In addition to activities and free goodies inside, including custom T-shirts, pizza from Brooklyn-based eatery Roberta's, and a V.I.P. lounge hosted by Southwest Airlines, the Fader Fort also offered a live stream of its on-site performances via music television network Fuse.
Photo: Courtesy of Fader
Eat, Drink, Be Human With Skype, at SXSW
The performances were broadcast live over Skype, while three screens at the top of the stage displayed people around the world interacting with the music being performed.
Photo: Kelly Knapp
Green Label Sound at SXSW
At Club DeVille on March 16, Mountain Dew promoted its Green Label Sound digital record label with performances inside a tent washed in green lighting. An activation with Instagram encouraged attendees to tag their photos with the hashtag #GLSSXSW and then see them projected throughout the show.
Photo: Matthew Reeves
Fast Company Grill Presented by Lincoln at SXSW
Inside the lounge, 3M's “innovation conversation” allowed users to take a photo and post it to a virtual augmented-reality wall.
Photo: Caleb Bryant Miller
Bazaarvoice Party at SXSW
Elswhere at the party, a (clean) portable bathroom was turned into a photo booth.
Photo: Kelly Knapp
