Event Games

BMW also provided branded putt-putt courses for guests to practice their golf skills.

As a way to demonstrate the phone's "burst shot," a feature that takes three images a second, guests could throw a basketball while a staffer took photos. The photos were then printed out as a take-home item.

Guests could participate in several games, including bean-bag toss, ping-pong, and chess.

Adults and celebrities played chess with life-size pieces.

The three brands teamed together to host an event at the Stutz on Friday night. Activities included pool at a billiards table with GQ's Super Bowl logo. A nearby foosball table displayed Lacoste's trademark alligator.

While all the rooms were meticulously planned, none was as popular as the space that housed old-school carnival claw games. Rather than plush toys and candy, the machines held small items, like lipsticks and jewelry, in Chanel gift bags.