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Tips for Events

January 30, 2013
Current dining trends leave room to take the focus off traditional (and expensive) cuts of meat for the main course.
Current dining trends leave room to take the focus off traditional (and expensive) cuts of meat for the main course.
Photo: Jamie Davis
An illuminated table held jars filled with candy.
An illuminated table held jars filled with candy.
Photo: Nancy Behall
The candy shop was brightly lit and filled with Ernst & Young's colours, yellow and white. There were four candy stations that had fudge, yellow cotton candy, a self-serve candy bar with branded plastic bags, and white-iced cookies and cupcakes.
The candy shop was brightly lit and filled with Ernst & Young's colours, yellow and white. There were four candy stations that had fudge, yellow cotton candy, a self-serve candy bar with branded plastic bags, and white-iced cookies and cupcakes.
Photo: BizBash
Ridgewells provided two dessert stations with mini-sweets like pie bites and tiny macaroons for the after-party.
Ridgewells provided two dessert stations with mini-sweets like pie bites and tiny macaroons for the after-party.
Photo: Neshan Naltchayan for BizBash
At the Campfire Ball benefit for Children’s Oncology Services in May at Venue One in Chicago, Cork Catering set up a make-your-own s’mores station.
At the Campfire Ball benefit for Children’s Oncology Services in May at Venue One in Chicago, Cork Catering set up a make-your-own s’mores station.
Photo: Gerber + Scarpelli Photography
Godiva’s Lounge at the 'In Style' and Warner Brothers Golden Globes Party
Godiva’s Lounge at the 'In Style' and Warner Brothers Golden Globes Party
Guests indulged in chocolates and baked goods while checking out the chocolate artwork inspired by artists such as Matisse, Van Gogh, and Jackson Pollock.
Photo: Nadine Froger Photography
Occasions Caterers set up an elaborate dessert buffet in a separate room at the Anderson house with Cuban sweets like drunk pineapple, exotic fruit crème brûlée, coffee parfait, and cocktail arroz con leche.
Occasions Caterers set up an elaborate dessert buffet in a separate room at the Anderson house with Cuban sweets like drunk pineapple, exotic fruit crème brûlée, coffee parfait, and cocktail arroz con leche.
Photo: Tony Brown/imijphoto.com
A baked-goods station had sweet bites, including mini brownie squares, sugary doughnut holes, and bite-size chocolate chip cookies.
A baked-goods station had sweet bites, including mini brownie squares, sugary doughnut holes, and bite-size chocolate chip cookies.
Photo: Sara Jaye Weiss
BMW returned as the automotive sponsor this year with an all-white lounge area for guests—with a touch of color from this edible logo.
BMW returned as the automotive sponsor this year with an all-white lounge area for guests—with a touch of color from this edible logo.
Photo: Tony Brown/imijphoto.com for BizBash
Silver Lining In Flight Catering provided an extensive dessert bar at the after-party.
Silver Lining In Flight Catering provided an extensive dessert bar at the after-party.
Photo: Elizabeth Renfrow for BizBash
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Photo: Emily Clack Photography
Evoke designed a doughnut wall that Design Cuisine executed for a client in April and will continue to offer the concept this fall. The wall was constructed out of pegboard, with 1,200 wooden golf tees showcasing the chocolate-glazed chocolate doughnuts (forming a “J” for the guest of honor’s name) and the outlining cinnamon sugar and powdered white donuts. In coming months, a server with a step stool will be on hand to pull doughnuts off the wall for guests, who can carry the take-home treats away in brown paper bags with to-go cups of hot apple cider.
Evoke designed a doughnut wall that Design Cuisine executed for a client in April and will continue to offer the concept this fall. The wall was constructed out of pegboard, with 1,200 wooden golf tees showcasing the chocolate-glazed chocolate doughnuts (forming a “J” for the guest of honor’s name) and the outlining cinnamon sugar and powdered white donuts. In coming months, a server with a step stool will be on hand to pull doughnuts off the wall for guests, who can carry the take-home treats away in brown paper bags with to-go cups of hot apple cider.
Photo: Kate Headly
An ice sculpture held push-up pies in nostalgic flavors such as banana cream, cookies and cream, and mixed berry parfait. Nearby, Reese's Peanut Butter Cups and oatmeal raisin cookies were served warm on griddles.
An ice sculpture held push-up pies in nostalgic flavors such as banana cream, cookies and cream, and mixed berry parfait. Nearby, Reese's Peanut Butter Cups and oatmeal raisin cookies were served warm on griddles.
Photo: Rick Aguilar
A mosaic of mini cupcakes from Baked by Melissa played up Time Warner Cable's new ad campaign.
A mosaic of mini cupcakes from Baked by Melissa played up Time Warner Cable's new ad campaign.
Photo: Nicholas Hunt/PatrickMcMullan.com
Latest in Home
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
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Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
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In a smart move that avoided the complications that come with laying carpet over stairs—especially on a snowy night in New York—the event's producers projected a strip of red light over the library's front steps, effectively creating a virtual red carpet that led to the entrance. Hundreds of LED candles sat on either side of the illuminated pathway.
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Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Sponsored
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Producing one of Las Vegas’s most exclusive and logistically complex race-weekend venues takes more than celebrity chefs and stunning views—it requires a 500-person team and the precision of a pit crew.
Screenshot 2025 06 16 At 4 39 11 Pm
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.
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Sponsored
From Run Sheet to Impact with Storytelling Design
Elevate your event with Storytelling Design that drives real audience impact.
Reframing the attendee experience, ALPFA's main stage applied Storytelling Design to guide emotion, align messaging, and create an intentional story arc across the entire event.
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Meetings
See How Fast Company Combined a Business Summit with a Black-Tie Gala
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Sports
Sole Champion: How Nike Brought A'ja Wilson's Shoe Launch to Life in NYC
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
The event—known for its out-of-the-box experiences—returned to the Grand Quay with the theme "Motion: The Art of Taking Action."
In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.
Sponsored
5 Unconventional Ways to Boost Engagement at Your Next Event
With attention spans shrinking, it's time to shake up your event strategy.
Thrive Booth Engagement Tactics Main Image
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Between visa delays, travel bans, and heightened scrutiny at airports, U.S.-based event professionals are rethinking how their events can attract, support, and retain international attendees.
Kyle Glenn N Xt5 Ht Lmlg E Unsplash
Sports
Sole Champion: How Nike Brought A'ja Wilson's Shoe Launch to Life in NYC
The brand tapped CNC Agency to transform a retail store into an immersive pop-up for the WNBA star's new A'One Pink A'uras.
CNC Agency fully customized the fifth-floor court of Nike's SoHo store for a pop-up running May 8 through June 6.
Global
What's New in Event Venues: Sustainability and Wellness Offerings, a 'Bed Bug Safe' Certification, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
SUMMIT One Vanderbilt has launched SUMMIT Events, a new private event space in collaboration with Michelin-starred chef Daniel Boulud’s catering venture, Cuisine Boulud New York, offering an elevated experience atop one of Midtown Manhattan’s most iconic observatories. Opening July 1, the striking new venue is a 72nd-floor space with panoramic skyline views, mirrored interiors, and direct access to the immersive, multifloor SUMMIT One Vanderbilt attraction. It seats 100 or holds 120 for receptions.
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