Old Navy feted its 20th birthday with a “selfiebration” in New York's Times Square on October 16. The brand asked fans to tweet their birthday wishes and upload selfies to Twitter with a #selfiebration hashtag. Participants received recognition on a “balloon billboard.” Covered with 1,000 custom balloons, the 15-foot billboard was created by Deeplocal, which referred to the creation as a “selfie machine.” Deeplocal's software grabbed images with the hashtag from Twitter, and rendered them via inflated balloons on the billboard.
Swoop’s annual client dinner has already gained a reputation—expect the unexpected. This year, the 60-person event was held on October 7 at Restaurant Marc Forgione and had courses inspired by the elements. For the "air" course, Forgione presented each table with a pan filled with aromatics, the scent of which permeated the restaurant.
The Veuve Clicquot Polo Classic took over Will Rogers State Park on October 11. BrownHot Events was once again behind the production and design, which included an abundance of creative elements in Veuve’s signature color. The press wall was made up of 36 feet of faux hedging with recessed bottle shelves, a pair of logos, and a 56-foot-long border of silk flowers.
The Joffrey Ballet Women's Board hosted a luncheon to celebrate the company's production of "Swan Lake" at RPM Steak in Chicago on October 1. A Perfect Event designed the flowers, incorporating roses in ballet-pink hues and white feathers that evoked the ballet's theme.
Chicago's Museum of Science and Industry hosted its Columbian Ball on October 11. Event Creative's decor included bars inspired by blown-up projections of microscopic slides.Â
360 Live Media, a Washington marketing and event firm, celebrated a move into new offices at a party for about 135 people September 17. The theme was “the 360 experience,” and as guests made their way through the office there were interactive stations that touched on the five senses. As guests told stories about their favorite "360 moment," graphic recorder Greg Gersch illustrated them on a colorful mural. Guests received an electronic copy of the finished image after the event.
About 14,000 guests came to the III Points Festival in Miami October 10 to 12. An interactive art installation, a retrofitted school bus, doubled as a lounge for attendees in the courtyard.
The San Francisco Symphony celebrated the opening of its 103rd season with a gala event on September 3. After the evening's concert, a party took place along Grove Street. The alfresco bash was filled with cabanas holding snacks, drinks, and candy jars, and it was open to all 2,700 guests who attended the concert.
Ferrari celebrated its 60th anniversary in the United States with a weekend takeover of Beverly Hills, which included a glittering private black-tie gala on October 11. Fireworks capped off the affair.
The Elizabeth Glaser Pediatric AIDS Foundation celebrated its 25th annual “A Time For Heroes” fund-raiser on Sunday at Book Bindery in Los Angeles. The family-friendly event offered an eclectic mix of activities to reflect the broad age range among guests. In addition to offering Flash Tattoos and hair chalking, the “Be Unique” station gave guests the opportunity to place a message in a small bottle that would then be converted into a necklace.
