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Important Event Aspects

April 22, 2014
From top: To keep up the energy at its annual powwow for industry pros, John Paul Mitchell Systems—with help from Stoelt Productions—set up an attention-getting yellow space to introduce its new men’s brand, Mitch, in 2011; the 2012 Breeders’ Cup kicked off at a purple-hued Halloween-night reception with a mysterious masquerade theme; a wall of oranges served as the backdrop to the juice bar at the J.C. Penney launch of the Joe Fresh Kids Collection, injecting the brand’s fun signature color into Times Square last summer; event designer André Wells mixed blues and teals for a classic look at the BET Honors dinner in 2010; JesGordon/ProperFun used the color of LOVE—which is also the host brand’s logo color—at Purina Chef Michael’s “Be My Valentine” Doggie Dinner Party in 2010.
From top: To keep up the energy at its annual powwow for industry pros, John Paul Mitchell Systems—with help from Stoelt Productions—set up an attention-getting yellow space to introduce its new men’s brand, Mitch, in 2011; the 2012 Breeders’ Cup kicked off at a purple-hued Halloween-night reception with a mysterious masquerade theme; a wall of oranges served as the backdrop to the juice bar at the J.C. Penney launch of the Joe Fresh Kids Collection, injecting the brand’s fun signature color into Times Square last summer; event designer André Wells mixed blues and teals for a classic look at the BET Honors dinner in 2010; JesGordon/ProperFun used the color of LOVE—which is also the host brand’s logo color—at Purina Chef Michael’s “Be My Valentine” Doggie Dinner Party in 2010.
Photos: Vero Image (yellow), Nadia Chaudhury/BizBash (orange), Andre Maier (red), Tony Brown/imijphoto.com for BizBash (all others)
Red: Passion, Love, Power, Excitement, Strength, Anger, Intensity
Red: Passion, Love, Power, Excitement, Strength, Anger, Intensity

Cheryl Cecchetto of Sequoia Productions executed the “romantic rhapsody in red” theme at the 2012 Emmys Governors Ball in Los Angeles with a giant rose concept and copious amounts of the color.

Photo: Nadine Froger Photography
Red: Passion, Love, Power, Excitement, Strength, Anger, Intensity
Red: Passion, Love, Power, Excitement, Strength, Anger, Intensity

Stoelt Productions upped the excitement for the 2012 Clio awards after-party at New York’s American Museum of Natural History by flooding the event with red lighting.

Photo: Christophe Wu
Orange: Fun, Warmth, Confidence, Flamboyance, Friendliness
Orange: Fun, Warmth, Confidence, Flamboyance, Friendliness

The 2012 Pencer Brain Trust Gala in Toronto used flamboyant orange hues to support its edgy, rock theme. 

Photo: Emma Mcintyre for BizBash
Orange: Fun, Warmth, Confidence, Flamboyance, Friendliness
Orange: Fun, Warmth, Confidence, Flamboyance, Friendliness

Even cocktails at the 2012 Pencer Brain Trust Gala were infused with the color.

Photo: Emma Mcintyre for BizBash
Yellow: Hopefulness, Cheer, Optimism, Energy, Positivity
Yellow: Hopefulness, Cheer, Optimism, Energy, Positivity

Billy Butchkavitz’s design inspiration at HBO’s 2009 Golden Globes party in Los Angeles came from the colorful “emotional architecture” style of Luis Barragán and vintage ’60s textiles. Butchkavitz washed restaurant Circa 55 and the adjoining pool area at the Beverly Hilton in a banana yellow animal print.

Photo: Gabor Ekecs
Yellow: Hopefulness, Cheer, Optimism, Energy, Positivity
Yellow: Hopefulness, Cheer, Optimism, Energy, Positivity

Torches floated on lily-pad-like structures in the Beverly Hilton's pool, which reflected yellow decor elements from HBO’s 2009 Golden Globes party.

Photo: Gabor Ekecs
Green: Nature, Health, Renewal, Growth, Healing, Harmony
Green: Nature, Health, Renewal, Growth, Healing, Harmony

Lush canopies of natural greenery popped against neon green Lucite tabletops at the Museum of Modern Art’s 2013 Party in the Garden benefit in New York. 

Photo: Nadia Chaudhury/BizBash
Green: Nature, Health, Renewal, Growth, Healing, Harmony
Green: Nature, Health, Renewal, Growth, Healing, Harmony

At the Greater Washington, D.C., chapter of the National Association for Catering and Events’ annual fund-raising gala in 2012, the Emerald City Lounge was aptly colored and had an eerie feel. 

Photo: Evelyn Alas
Blue: Peace, Trust, Dependability, Calm, Intelligence
Blue: Peace, Trust, Dependability, Calm, Intelligence

Blue lighting and sequined tablecloths made for a striking look at Ronald McDonald House Toronto’s holiday season gala in December 2012.

Photo: George Pimentel for Ronald McDonald House Toronto
Purple: Royalty, Luxury, Creativity, Spirituality, Wealth
Purple: Royalty, Luxury, Creativity, Spirituality, Wealth

Event planner André Wells designed the 2010 Washington Ballet ball around the gala chair’s favorite color. Nearly every shade of purple was used in event, dubbed the “Purple Rain Ball.” 

Photo: Tony Brown/imijphoto.com for BizBash
Purple: Royalty, Luxury, Creativity, Spirituality, Wealth
Purple: Royalty, Luxury, Creativity, Spirituality, Wealth

Spoons of Eastern Shore crab were passed on lavender serving trays at the 2010 Washington Ballet ball.

Photo: Tony Brown/imijphoto.com for BizBash
White: Purity, Innocence, Empowerment, Goodness, Cleanliness
White: Purity, Innocence, Empowerment, Goodness, Cleanliness

More than 1,200 guests donned white garb for the fresh concept of Dîner en Blanc’s flash-mob-style dinner in New York in 2011.

Photo: Mark Addison
White: Purity, Innocence, Empowerment, Goodness, Cleanliness
White: Purity, Innocence, Empowerment, Goodness, Cleanliness

At UrbanDaddy and Stoli’s launch event in New York in 2012, a pure white room was later transformed into a playful and colorful space as guests painted on the walls and lighting projections filled the room. 

Photo: Carolyn Curtis/BizBash
Black: Authority, Power, Mystery, Drama, Sophistication
Black: Authority, Power, Mystery, Drama, Sophistication

At Marc Jacobs’s final show for Louis Vuitton at Paris Fashion Week in October 2013, a set filled with escalators, a fairground carousel, a fountain, and more was rendered in all black.

Photo: Courtesy of Louis Vuitton
Black: Authority, Power, Mystery, Drama, Sophistication
Black: Authority, Power, Mystery, Drama, Sophistication

Inspired by the “power of the press” shown in season 2 of The Newsroom, designer Billy Butchkavitz used a black-and-white newsprint palette for the show’s 2013 premiere party in Los Angeles.

Photo: Gabor Ekecs
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