ideas

June 18, 2014

A chandelier contained 1,000 colorful origami paper cranes, a symbol of good luck in Japan. The ball's invitation came in an origami envelope, and planners sought to tie it into the decor.

A chandelier contained 1,000 colorful origami paper cranes, a symbol of good luck in Japan. The ball's invitation came in an origami envelope, and planners sought to tie it into the decor.

Photo: Yassine El Mansouri

Did you catch our list of the year's most innovative brands? These 10 companies—which include tech-forward companies like Google and YouTube—are breaking through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers. (One of our favorites: Google Play's 3,600-square-foot playground at a LA music festival!) See more: Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

Event Tech Check: Must-Know New Tools for Scripting, Registration, Marketing, and More

Cuervo also took over Felix’s Restaurant & Oyster Bar on July 24 for an exclusive after-hours experience. The event featured bar team partners from Vertical, Mexico City and Hanky Panky, Mexico, music by DJ Nacho, and mobile oyster shuckers who topped the shellfish with a Cuervo Reposado mignonette.

Tales of the Cocktail 2025: See How These Brands Stood Out From the Crowd

Hulu’s 'King of the Hill' Experience

Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground

Populus Seattle

6 New Venues in Seattle for 2025 Summer Meetings and Events

Event Tech & Tools

Event Tech Check: Must-Know New Tools for Scripting, Registration, Marketing, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

Did you catch our list of the year's most innovative brands? These 10 companies—which include tech-forward companies like Google and YouTube—are breaking through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers. (One of our favorites: Google Play's 3,600-square-foot playground at a LA music festival!) See more: Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

Experiential Marketing, Activations & Sponsorships

Tales of the Cocktail 2025: See How These Brands Stood Out From the Crowd

Moët Hennessy, Jose Cuervo, and Balcones Whisky hosted happy hours, parties, and educational sessions at the annual cocktail conference in New Orleans.

Cuervo also took over Felix’s Restaurant & Oyster Bar on July 24 for an exclusive after-hours experience. The event featured bar team partners from Vertical, Mexico City and Hanky Panky, Mexico, music by DJ Nacho, and mobile oyster shuckers who topped the shellfish with a Cuervo Reposado mignonette.

Experiential Marketing, Activations & Sponsorships

Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground

From a Fantastic Four–themed human conveyor belt to a Peacemaker music fest to a floating Brawl Stars theme park, here’s how brands like HBO Max, FX, Hulu, Google Play, and more grabbed fans' attention.

Hulu’s 'King of the Hill' Experience

6 New Venues in Seattle for 2025 Summer Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Seattle.

Populus Seattle

Here's What's New for Corporate Groups at Walt Disney World

Get a firsthand perspective on how Disney is using an "event architect" philosophy to infuse business gatherings with a bit of magic.

Planners can also incorporate an array of new program openers for their meetings at Disney.

Experiential Marketing, Activations & Sponsorships

Top Trending Stories on BizBash: July 2025

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.

At the recent Shopify Summit 2025, spaces looked a bit different than your typical employee conference. Instead of hotel ballrooms or expo halls, attendees explored eclectic environments inspired by where many small business dreams begin: basements, garages, and local bars. This makeshift convenience store featured custom items from Shopify merchants—plus posters with company Easter eggs and inside jokes. See more: How Shopify Shook Up the Traditional Conference Playbook

40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More

Meet the BizBash Most Influential Event Profs of the Past 25 Years

Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground

MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans

Top Trending Stories on BizBash: July 2025

This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede

Los Angeles / Southern California

12 New Venues in Los Angeles for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Los Angeles.

La Ola at Four Seasons Hotel Los Angeles at Beverly Hills

MLB All-Star Week 2025: See the Pitch-Perfect Experiences Brands Created for Baseball Fans

Capital One, Deer Park, Mastercard, and more brought their A-game to the Midsummer Classic.

Fans could pose in front of a giant baseball that was signed by players like Willie Mays, Hank Aaron, Derek Jeter, Yogi Berra, and more.

6 New Venues in Washington, D.C., for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Washington, D.C.

Willard InterContinental Washington, D.C.

Experiential Marketing, Activations & Sponsorships

40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More

Here’s a look at some steal-worthy ideas we spotted in July 2025.

Poppy & Peonies x Fallon Farinacci's Wild Strawberry Sleepover

8 New Venues in Houston/San Antonio for Summer 2025 Meetings and Events

Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Houston/San Antonio.

Sol Cypress, San Antonio, A Tribute Portfolio Hotel

Brands & Event Pros

Meet the BizBash Most Influential Event Profs of the Past 25 Years

As BizBash turns 25, we’re spotlighting some of the event leaders who’ve made an undeniable impact on the industry—and continue to push it forward.

Biz Bash Most Influential Cover

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