In addition to an internal chat network and push notifications, the app included a “pinch and zoom” dynamic exhibit floor map. McDonald’s required all exhibitors to provide their content in electronic form so users could download the materials through the app.
Photo: Courtesy of McDonald's
Technical support staff were available in the Engagement Center to assist attendees with the mobile app and website.
Photo: Courtesy of McDonald's
A large 3-D representation of the convention’s “As One” logo served as a backdrop for photos in the Engagement Center.
Photo: Courtesy of McDonald's
Organizers created a large theater inside one hall of the Orange County Convention Center to host the event's four global sessions.
Photo: Courtesy of McDonald's
Prior to each of the four global sessions, screens in the front of the room displayed feeds from external social networks such as Twitter and Facebook.
Photo: Courtesy of McDonald's
Chicago-based TV personality Brittney Payton served as the convention's host. Each morning she presented a live show from a studio inside the event’s Engagement Center, previewing the day’s events and sharing the topics that were hot on social media. The feed aired on the screens in the main theater.
Photo: Courtesy of McDonald's
Photo: Rick Aguilar Studios
RetailNext customized the look of its virtual presenter, dressing it in the same shirt as the employees staffing the booth. As attendees stepped within a few feet of the system, built-in sensors triggered a welcome message.
Photo: Courtesy of David Rose
4. Diffa Dining By Design
#4 Art & Design Event
National
The Design Industries Foundation Fighting AIDS event brings creative table installations from top designers to six cities. In 2009, the foundation colocated with the Architectural Digest Home Show in New York, allowing showgoers a chance to see the imaginative tabletop looks. Next: September 26-28, 2013, Detroit
Photo: Nadia Chaudhury/BizBash
