Mercer Lofts

August 14, 2014

2 large skylights that give direct natural light into the space.

2 large skylights that give direct natural light into the space.

200 feet of exposed brick walls with eastern and western daylight

200 feet of exposed brick walls with eastern and western daylight

1000 sq feet open floor plan with natural daylight eastern and western light

1000 sq feet open floor plan with natural daylight eastern and western light

BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.

How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future

During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.

See Inside This High-Tech, Multisensory Experience from Don Julio

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Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.

This Event Turned Home Decor Into a Celebration of Latinas' Life Moments

Event Design & Decor

How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future

A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.

BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.

Experiential Marketing, Activations & Sponsorships

See Inside This High-Tech, Multisensory Experience from Don Julio

Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.

During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Producing one of Las Vegas’s most exclusive and logistically complex race-weekend venues takes more than celebrity chefs and stunning views—it requires a 500-person team and the precision of a pit crew.

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Experiential Marketing, Activations & Sponsorships

This Event Turned Home Decor Into a Celebration of Latinas' Life Moments

Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.

The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.

What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More

BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.

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From Run Sheet to Impact with Storytelling Design

Elevate your event with Storytelling Design that drives real audience impact.

Reframing the attendee experience, ALPFA's main stage applied Storytelling Design to guide emotion, align messaging, and create an intentional story arc across the entire event.

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

How U.S. Event Planners Can Navigate Global Attendance Challenges

This Event Turned Home Decor Into a Celebration of Latinas' Life Moments

C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'

See Inside This High-Tech, Multisensory Experience from Don Julio

Why Golf Is Suddenly the Coolest Brand Platform Around

Experiential Marketing, Activations & Sponsorships

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.

It included an iconic cassette tape photo backdrop.

C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'

The event—known for its out-of-the-box experiences—returned to the Grand Quay with the theme "Motion: The Art of Taking Action."

In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.

5 Unconventional Ways to Boost Engagement at Your Next Event

With attention spans shrinking, it's time to shake up your event strategy.

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How U.S. Event Planners Can Navigate Global Attendance Challenges

Between visa delays, travel bans, and heightened scrutiny at airports, U.S.-based event professionals are rethinking how their events can attract, support, and retain international attendees.

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Sole Champion: How Nike Brought A'ja Wilson's Shoe Launch to Life in NYC

The brand tapped CNC Agency to transform a retail store into an immersive pop-up for the WNBA star's new A'One Pink A'uras.

CNC Agency fully customized the fifth-floor court of Nike's SoHo store for a pop-up running May 8 through June 6.

What's New in Event Venues: Sustainability and Wellness Offerings, a 'Bed Bug Safe' Certification, and More

BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.

SUMMIT One Vanderbilt has launched SUMMIT Events, a new private event space in collaboration with Michelin-starred chef Daniel Boulud’s catering venture, Cuisine Boulud New York, offering an elevated experience atop one of Midtown Manhattan’s most iconic observatories. Opening July 1, the striking new venue is a 72nd-floor space with panoramic skyline views, mirrored interiors, and direct access to the immersive, multifloor SUMMIT One Vanderbilt attraction. It seats 100 or holds 120 for receptions.

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