In 2010, the Los Angeles County Museum of Art's Lynda & Stewart Resnick Exhibition Pavilion opened with a masquerade gala for 1,000 guests. Art from the Resnick's collection came to life by way of projections under the dinner tent.
To mark the 25th anniversary of Shark Week, Discovery hosted an event in 2012 that put sharks in the pool of the Beverly Hilton in Los Angeles. They weren't real, of course, but served as convincing projections devised by the planning and production team.Â
The line between movie magic and reality was hopelessly blurred at the Warner Brothers party for the American premiere of Harry Potter and the Order of the Phoenix in 2007. Following the film's screening, 900 guests found themselves reimmersed in the wizard world of ancient castles, prophesies, and enchanted fireplaces for the premiere party. In one area attendees could lounge under a ceiling that featured alternating projections of clouds dotting blue skies and stormy weather.
