Pepsi
In a move meant to get attendees to associate its soft drink with a refreshing quality—and give them an opportunity to cool off from the hot Las Vegas temperature—Pepsi constructed a waterslide.
Photo: Andrew Swartz for iHeartRadio
CW
Guests could entertain themselves by playing on branded oversize Jenga sets or cornhole game stations at the network’s sandy beach-theme area.
Photo: Andrew Swartz for iHeartRadio
At Sunglass Hut's summer block party in Miami, family-friendly games included corn hole, bocce ball, ping-pong, and hopscotch.
Photo: WorldRedEye.com
At last year’s Sundance Film Festival, Abel McCallister Designs created a movie-themed space for Chase Sapphire. Interactive photo booth installations allowed visitors to enter the worlds of well-known films that originally premiered at the festival, including Dogtown and Z-Boys. The photo station had guests stand on a skateboard set next to a sideways backdrop of Santa Monica beach; the printed photographs were then turned horizontally to make it look like guests were captured mid-trick on a skateboard ramp.
Photos: Evan Agostini for Chase Sapphire (photo booth), Courtesy of Abel McCallister Designs (printed photograph)
