State Farm at Bonnaroo
Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with lockouts, flat tires, and dead batteries.
Photo: Erika Goldring
Heineken at Pitchfork Music Festival
Heineken had a dome-shaped tent meant to represent a reinvented beer cooler. After having their IDs checked, guests entered the air-conditioned space to find open bars doling out the Dutch beer on tap.
Photo: Jenny Berg/BizBash
The champagne-popsicle bar will feature treats in flavors such as honeydew-ginger and peach-basil.
Photo: Courtesy of Catering by Michael’s
