Bud Light Turns Quiet Ski Town Into Raucous Advertising Set

More than 200,000 people submitted auditions to attend Whatever, USA, and Bud Light selected 1,000 people to participate.

For the opening-night concert, Bud Light gave each guest an LED jacket to create a light show during a performance by Alesso.

Drag queens hosted a drag race among eight teams competing in custom-designed cars. Bud Light painted the main road and lamp posts blue for the event, but returned everything to its original state after the event ended.

Organizers invited eight contemporary street artists from around the country to do live painting throughout Whatever, USA, with styles representing each artist’s respective region.

Prior to his performance on the main stage, Vanilla Ice served guests ice cream from his Vanilla Ice Ice Cream Truck.

To start the second day, YouTube star Joanna Rohrback led participants in her signature “prancercise” workout.

KC and the Sunshine Band performed during Whatever, USA’s Saturday Night Fever event. Bud Light provided guests with '70s-era costumes.

Visitors participated in a variety of fitness opportunities such as running, mountain biking, and yoga.

Seventeen musical acts performed during the three-day event including Alesso, Lil Jon, Charli XCX, Holy Ghost, Cold War Kids, and Cassadee Pope.

Organizers used drones for photo and video capture as well as to deliver beer to guests.

Carnival rides were part of the evening festivities.

Whatever, USA, attendees put together 5,000 meals to be donated to Care and Share Food Bank in Colorado Springs, Colorado.

The weekend closed with a Mardi Gras-theme brunch