The Owner’s Lounge offered a summer-camp vibe, where guests could sit on hammocks, at picnic tables, and even in a canoe. Throughout the weekends, celebrities and musical guests circulated through the space, including Matthew McConaughey, Jenny Lewis, and Big Boi. There were also DJ sets by acts like Foster the People.
In keeping with the themes of the Milk Music program, the Vine Studio allowed participants to create their own personalized Vine videos with the direction of a stop-motion artist. Props were color-coded to the genre theme that each person picked. The idea was to “become the genre,” according to one of the artists working in the space.
Presented by Pizza Hut and Viacom Networks, the Discover Great Music Lounge took over American Legion Hall with all things bacon. The late-night event served as the launch for Pizza Hut's new bacon cheese stuffed-crust pizza, so guests were offered full-size samples of the new pie. Throughout the venue, oil cans were decorated to look like meat smokers.
The Amurica photo booth was housed in a small camper that could fit as many as 10 guests at a time. Inside, the walls were covered with knickknacks and lights.
