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October 22, 2014
Washington’s Shakespeare Theater Company and Harman Center for the Arts honored artistic director Michael Kahn’s 25th anniversary with the company in 2011 with dinner and dancing at the National Building Museum. Purple, pink, and gold uplighting from Atmosphere Lighting accented the decor at the museum.
Washington’s Shakespeare Theater Company and Harman Center for the Arts honored artistic director Michael Kahn’s 25th anniversary with the company in 2011 with dinner and dancing at the National Building Museum. Purple, pink, and gold uplighting from Atmosphere Lighting accented the decor at the museum.
Photo: Tony Brown/imijphoto.com
In October, Allium at the Four Seasons Chicago hosted a 'Go Pink' fund-raiser for the Lynn Sage Foundation. In keeping with the signature shade of breast cancer awareness, all snacks and drinks had a rosy hue. Even the deviled eggs, made with beets, turned pink.
In October, Allium at the Four Seasons Chicago hosted a "Go Pink" fund-raiser for the Lynn Sage Foundation. In keeping with the signature shade of breast cancer awareness, all snacks and drinks had a rosy hue. Even the deviled eggs, made with beets, turned pink.
Photo: Myranda Zarlengo
For the after-party at Macy’s Glamorama event in Los Angeles in 2010, guests entered through a pink-lit walkway with an illuminated sign bearing the event’s name.
For the after-party at Macy’s Glamorama event in Los Angeles in 2010, guests entered through a pink-lit walkway with an illuminated sign bearing the event’s name.
Photo: Rebecca Sapp/WireImage
For Barbie’s 50th anniversary in 2009, Mattel tapped Colin Cowie to plan a party at a beach house in Malibu. Guests picked up signature drinks such as Barbie Doll-icious, Strawberry Blonde, and It's a Pink Thing from a glowing hot pink bar.
For Barbie’s 50th anniversary in 2009, Mattel tapped Colin Cowie to plan a party at a beach house in Malibu. Guests picked up signature drinks such as Barbie Doll-icious, Strawberry Blonde, and It's a Pink Thing from a glowing hot pink bar.
Photo: Line 8 Photography. All right reserved.
BlackBerry put on a rosy-hued party to show off the new pink BlackBerry Pearl in New York in 2008. Taking full advantage of the building's large, high-resolution video wall, the production team created a kaleidoscope of fuchsia graphics that played throughout the night.
BlackBerry put on a rosy-hued party to show off the new pink BlackBerry Pearl in New York in 2008. Taking full advantage of the building's large, high-resolution video wall, the production team created a kaleidoscope of fuchsia graphics that played throughout the night.
Photo: Alison Whittington/BizBash
When Google launched online shopping portal Boutiques.com in 2010, the company articulated different fashion genres through six thematic vignettes inside Skylight Soho in New York. The 'edgy' boutique room featured a mirrored weblike backdrop, and long fluorescent tube lights emitted a purple glow.
When Google launched online shopping portal Boutiques.com in 2010, the company articulated different fashion genres through six thematic vignettes inside Skylight Soho in New York. The "edgy" boutique room featured a mirrored weblike backdrop, and long fluorescent tube lights emitted a purple glow.
Photo: Allan Zepeda Photography
The National Symphony Orchestra’s season opening ball in 2009 featured a reception tent bathed in a lilac-hued geometric light pattern.
The National Symphony Orchestra’s season opening ball in 2009 featured a reception tent bathed in a lilac-hued geometric light pattern.
Photo: Tony Brown/imijphoto.com for BizBash
An ice curtain with purple flowers divided the reception and dining areas at the Royal Conservatory of Music’s annual gala in Toronto in 2008.
An ice curtain with purple flowers divided the reception and dining areas at the Royal Conservatory of Music’s annual gala in Toronto in 2008.
Photo: Erin Letson/BizBash
At last year's premiere screening party in Chicago for VH1 reality show House of Consignment, a candy bar held pink-and-purple goodies.
At last year's premiere screening party in Chicago for VH1 reality show House of Consignment, a candy bar held pink-and-purple goodies.
Photo: Lorenzo Tassone
At a party during Roth Capital Partners’ 23rd annual O.C. Conference at the Ritz Carlton Laguna Niguel, a palette of teal, purple, and black was accented with fuchsia flowers.
At a party during Roth Capital Partners’ 23rd annual O.C. Conference at the Ritz Carlton Laguna Niguel, a palette of teal, purple, and black was accented with fuchsia flowers.
Photo: Nadine Froger Photography
Travel & Leisure honored its World’s Best Awards winners in July at New York’s Center548, where the walls and ceilings of the all-white venue were awash in vibrant purple lighting.
Travel & Leisure honored its World’s Best Awards winners in July at New York’s Center548, where the walls and ceilings of the all-white venue were awash in vibrant purple lighting.
Photo: Lauren Matthews/BizBash
For The Oprah Winfrey Show’s wrap party, held in 2011 in Chicago, designer Colin Cowie used shades of purple, lavender, and lilac to transform the Four Season Hotel’s ballroom
For The Oprah Winfrey Show’s wrap party, held in 2011 in Chicago, designer Colin Cowie used shades of purple, lavender, and lilac to transform the Four Season Hotel’s ballroom
Photo: Colin Miller
For the fifth annual “Artrageous” benefit in 2010 at the Smithsonian American Art Museum, the courtyard was lit up in pink and purple.
For the fifth annual “Artrageous” benefit in 2010 at the Smithsonian American Art Museum, the courtyard was lit up in pink and purple.
Photo: Tony Brown/imijphoto.com
At the “Artrageous” benefit’s sit-down dinner, the pink and purple color scheme extended to the orchid centerpieces.
At the “Artrageous” benefit’s sit-down dinner, the pink and purple color scheme extended to the orchid centerpieces.
Photo: Tony Brown/imijphoto.com
From top: To keep up the energy at its annual powwow for industry pros, John Paul Mitchell Systems—with help from Stoelt Productions—set up an attention-getting yellow space to introduce its new men’s brand, Mitch, in 2011; the 2012 Breeders’ Cup kicked off at a purple-hued Halloween-night reception with a mysterious masquerade theme; a wall of oranges served as the backdrop to the juice bar at the J.C. Penney launch of the Joe Fresh Kids Collection, injecting the brand’s fun signature color into Times Square last summer; event designer André Wells mixed blues and teals for a classic look at the BET Honors dinner in 2010; JesGordon/ProperFun used the color of LOVE—which is also the host brand’s logo color—at Purina Chef Michael’s “Be My Valentine” Doggie Dinner Party in 2010.
From top: To keep up the energy at its annual powwow for industry pros, John Paul Mitchell Systems—with help from Stoelt Productions—set up an attention-getting yellow space to introduce its new men’s brand, Mitch, in 2011; the 2012 Breeders’ Cup kicked off at a purple-hued Halloween-night reception with a mysterious masquerade theme; a wall of oranges served as the backdrop to the juice bar at the J.C. Penney launch of the Joe Fresh Kids Collection, injecting the brand’s fun signature color into Times Square last summer; event designer André Wells mixed blues and teals for a classic look at the BET Honors dinner in 2010; JesGordon/ProperFun used the color of LOVE—which is also the host brand’s logo color—at Purina Chef Michael’s “Be My Valentine” Doggie Dinner Party in 2010.
Photos: Vero Image (yellow), Nadia Chaudhury/BizBash (orange), Andre Maier (red), Tony Brown/imijphoto.com for BizBash (all others)
Red: Passion, Love, Power, Excitement, Strength, Anger, Intensity
Red: Passion, Love, Power, Excitement, Strength, Anger, Intensity

Cheryl Cecchetto of Sequoia Productions executed the “romantic rhapsody in red” theme at the 2012 Emmys Governors Ball in Los Angeles with a giant rose concept and copious amounts of the color.

Photo: Nadine Froger Photography
Red: Passion, Love, Power, Excitement, Strength, Anger, Intensity
Red: Passion, Love, Power, Excitement, Strength, Anger, Intensity

Stoelt Productions upped the excitement for the 2012 Clio awards after-party at New York’s American Museum of Natural History by flooding the event with red lighting.

Photo: Christophe Wu
Orange: Fun, Warmth, Confidence, Flamboyance, Friendliness
Orange: Fun, Warmth, Confidence, Flamboyance, Friendliness

The 2012 Pencer Brain Trust Gala in Toronto used flamboyant orange hues to support its edgy, rock theme. 

Photo: Emma Mcintyre for BizBash
Orange: Fun, Warmth, Confidence, Flamboyance, Friendliness
Orange: Fun, Warmth, Confidence, Flamboyance, Friendliness

Even cocktails at the 2012 Pencer Brain Trust Gala were infused with the color.

Photo: Emma Mcintyre for BizBash
Yellow: Hopefulness, Cheer, Optimism, Energy, Positivity
Yellow: Hopefulness, Cheer, Optimism, Energy, Positivity

Billy Butchkavitz’s design inspiration at HBO’s 2009 Golden Globes party in Los Angeles came from the colorful “emotional architecture” style of Luis Barragán and vintage ’60s textiles. Butchkavitz washed restaurant Circa 55 and the adjoining pool area at the Beverly Hilton in a banana yellow animal print.

Photo: Gabor Ekecs
Yellow: Hopefulness, Cheer, Optimism, Energy, Positivity
Yellow: Hopefulness, Cheer, Optimism, Energy, Positivity

Torches floated on lily-pad-like structures in the Beverly Hilton's pool, which reflected yellow decor elements from HBO’s 2009 Golden Globes party.

Photo: Gabor Ekecs
Green: Nature, Health, Renewal, Growth, Healing, Harmony
Green: Nature, Health, Renewal, Growth, Healing, Harmony

Lush canopies of natural greenery popped against neon green Lucite tabletops at the Museum of Modern Art’s 2013 Party in the Garden benefit in New York. 

Photo: Nadia Chaudhury/BizBash
Green: Nature, Health, Renewal, Growth, Healing, Harmony
Green: Nature, Health, Renewal, Growth, Healing, Harmony

At the Greater Washington, D.C., chapter of the National Association for Catering and Events’ annual fund-raising gala in 2012, the Emerald City Lounge was aptly colored and had an eerie feel. 

Photo: Evelyn Alas
Blue: Peace, Trust, Dependability, Calm, Intelligence
Blue: Peace, Trust, Dependability, Calm, Intelligence

Blue lighting and sequined tablecloths made for a striking look at Ronald McDonald House Toronto’s holiday season gala in December 2012.

Photo: George Pimentel for Ronald McDonald House Toronto
Purple: Royalty, Luxury, Creativity, Spirituality, Wealth
Purple: Royalty, Luxury, Creativity, Spirituality, Wealth

Event planner André Wells designed the 2010 Washington Ballet ball around the gala chair’s favorite color. Nearly every shade of purple was used in event, dubbed the “Purple Rain Ball.” 

Photo: Tony Brown/imijphoto.com for BizBash
Purple: Royalty, Luxury, Creativity, Spirituality, Wealth
Purple: Royalty, Luxury, Creativity, Spirituality, Wealth

Spoons of Eastern Shore crab were passed on lavender serving trays at the 2010 Washington Ballet ball.

Photo: Tony Brown/imijphoto.com for BizBash
White: Purity, Innocence, Empowerment, Goodness, Cleanliness
White: Purity, Innocence, Empowerment, Goodness, Cleanliness

More than 1,200 guests donned white garb for the fresh concept of Dîner en Blanc’s flash-mob-style dinner in New York in 2011.

Photo: Mark Addison
White: Purity, Innocence, Empowerment, Goodness, Cleanliness
White: Purity, Innocence, Empowerment, Goodness, Cleanliness

At UrbanDaddy and Stoli’s launch event in New York in 2012, a pure white room was later transformed into a playful and colorful space as guests painted on the walls and lighting projections filled the room. 

Photo: Carolyn Curtis/BizBash
Black: Authority, Power, Mystery, Drama, Sophistication
Black: Authority, Power, Mystery, Drama, Sophistication

At Marc Jacobs’s final show for Louis Vuitton at Paris Fashion Week in October 2013, a set filled with escalators, a fairground carousel, a fountain, and more was rendered in all black.

Photo: Courtesy of Louis Vuitton
Black: Authority, Power, Mystery, Drama, Sophistication
Black: Authority, Power, Mystery, Drama, Sophistication

Inspired by the “power of the press” shown in season 2 of The Newsroom, designer Billy Butchkavitz used a black-and-white newsprint palette for the show’s 2013 premiere party in Los Angeles.

Photo: Gabor Ekecs
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Photo: Matthew Bologna/BizBash
Evolero
Evolero

Evolero is an event website and management system that launched in January and is focused on creating an engaged community of attendees before, during, and after an event. The system invites attendees, speakers, and sponsors to link to their social networks and content they have created in their personal profiles. In addition to links for registration, programs, speakers, and sponsors, an Evolero site also includes a Pinterest-like display of relevant tweets, blog posts, and other content connected to the event. The content continues to update after the physical event ends so planners can maintain communication with attendees leading up to the next event.

Photo: Courtesy of Evolero
Chirrpy
Chirrpy

Chirrpy is an online platform created by three event professionals. Planners can use Chirrpy to manage ticketing, promotion, and check-in for their events. The system provides a self-service tool to create an event website that can include custom fonts, colors, text, photos, and videos. Details can be instantly shared through email, Facebook, Twitter, and LinkedIn, and organizers can track ticket sales, revenue, and other data in real time. Chirrpy can be used for both paid and free events, where ticketing may be necessary for crowd control. In addition to the Web interface, a Chirrpy app for iOS offers the same functions and adds mobile check-in capability.

Photo: Courtesy of Chirrpy
Attend.com
Attend.com

Attend.com is a full suite of event planning and management tools that released several updates this summer. The new interface includes Event Plans, which contains registration forms, email invitations, surveys, and reports; Event Plan Wizards, which links information from multiple smaller events within a larger function; and updated contact tools that sync from both online and in-person registrants. Also this summer, Attend.com added a wireless name tag printing feature to its mobile check-in app: hosts check-in guests on iPads, which triggers the printing. The system also offers text-message alerts for V.I.P. arrivals, online surveys, and post-event reports.

Photo: Courtesy of Attend
Eventgrid
Eventgrid

Eventgrid is a cloud-based system to manage registration and ticketing for conferences, trade shows, concerts, tours, and festivals. In addition to standard tools such as customized event websites, multiple pricing levels, and social media integration, Eventgrid recently added the capability for planners to create custom seating charts and for purchasers to choose their own seats. Additional advanced features include the ability to sell event merchandise with Eventgrid’s store functionality, integration with Salesforce and other customer relationship management programs, and a mobile app that can automatically check in people using iBeacon technology.

Photo: Courtesy of Eventgrid
Wizathon
Wizathon

Wizathon is tailored to nonprofit organizations that host fund-raising events such as walks and runs. The system automatically creates personal fund-raising pages for each participant during the registration process. Participants can customize their pages with graphics and text and share them on social networks or via email. For the organizer, Wizathon creates an event website customized with the organization’s logo and colors. The site manages registration and sponsor integration and offers tools such as an event clock countdown and leader boards. The company also provides a written guide and personal consultation on fund-raising strategies.

Photo: Courtesy of Wizathon
For a Los Angeles media event in April announcing the nationwide sale of chef Duff Goldman's Cake-in-a-Jar, guests could sample the product, which features layers of cake, frosting, and sprinkles encased in a Mason jar.
For a Los Angeles media event in April announcing the nationwide sale of chef Duff Goldman's Cake-in-a-Jar, guests could sample the product, which features layers of cake, frosting, and sprinkles encased in a Mason jar.
Photo: Courtesy of Duff's Cakemix
A 'cotton candy girl”—dressed in an outfit made from the confection—passed out the dessert to guests of M.A.C. Cosmetics' Los Angeles celebration of its Playland collection on April 10.
A "cotton candy girl”—dressed in an outfit made from the confection—passed out the dessert to guests of M.A.C. Cosmetics' Los Angeles celebration of its Playland collection on April 10.
Photo: Eric Faamausili for MAC Cosmetics
Catering company Good Gracious! Events affixed cotton candy bags to a branded wall for the M.A.C. party, which was held at the cosmetic brand's North Robertson Boulevard shop.
Catering company Good Gracious! Events affixed cotton candy bags to a branded wall for the M.A.C. party, which was held at the cosmetic brand's North Robertson Boulevard shop.
Photo: Eric Faamausili for MAC Cosmetics
In late February, fashion retailer Ted Baker hosted a private event in New York to preview its Spring/Summer 2014 line. Inspired by the circus theme of the collection's ad campaign, caterer Creative Edge Parties served carnival finger foods in a playful, mess-free way. That included staffers circulating with what they called a cotton candy tree—cotton candy clipped to a willow-tree-shaped metal frame that guests could easily pull off with their hands.
In late February, fashion retailer Ted Baker hosted a private event in New York to preview its Spring/Summer 2014 line. Inspired by the circus theme of the collection's ad campaign, caterer Creative Edge Parties served carnival finger foods in a playful, mess-free way. That included staffers circulating with what they called a cotton candy tree—cotton candy clipped to a willow-tree-shaped metal frame that guests could easily pull off with their hands.
Photo: Erik Valind
Funnel cakes were attached to parasols at Ted Baker's New York preview. To add to the circus-inspired atmosphere, the waitstaff were trained to imitate tightrope walkers as they passed the bites.
Funnel cakes were attached to parasols at Ted Baker's New York preview. To add to the circus-inspired atmosphere, the waitstaff were trained to imitate tightrope walkers as they passed the bites.
Photo: Erik Valind
At Nordstrom's grand-opening gala at California shopping center the Americana at Brand, Command Performance Catering eliminated guests' need to juggle desserts and drinks by creating such items as a shot of strawberry milk topped by a lemon-raspberry checkerboard cookie.
At Nordstrom's grand-opening gala at California shopping center the Americana at Brand, Command Performance Catering eliminated guests' need to juggle desserts and drinks by creating such items as a shot of strawberry milk topped by a lemon-raspberry checkerboard cookie.
Photo: Courtesy of Nordstrom
For a two-in-one dessert option, Command Performance Catering wedged raspberry macarons atop servings of panna cotta for Nordstrom's grand-opening gala at the Americana at Brand.
For a two-in-one dessert option, Command Performance Catering wedged raspberry macarons atop servings of panna cotta for Nordstrom's grand-opening gala at the Americana at Brand.
Photo: Courtesy of Nordstrom
For a grab-and-go option that eliminated the need for servers, Grand Performances hung bags of doughnuts from hooks at Nordstrom's grand-opening gala.
For a grab-and-go option that eliminated the need for servers, Grand Performances hung bags of doughnuts from hooks at Nordstrom's grand-opening gala.
Photo: Courtesy of Nordstrom
For a camp-theme event in 2012, KG Fare Catering & Events offered a mess-free take on s'mores by displaying the gooey treats on clothespins.
For a camp-theme event in 2012, KG Fare Catering & Events offered a mess-free take on s'mores by displaying the gooey treats on clothespins.
Photo: Courtesy of KG Fare Catering & Events
At the C2MTL conference this year, Montreal-based caterer Agnus Dei created a popular interactive sorbet station. Rings of raspberry, mango, and coconut sorbet spun around a wheel, while guests simply had to hold up a scoop to the device to build their own cone.
At the C2MTL conference this year, Montreal-based caterer Agnus Dei created a popular interactive sorbet station. Rings of raspberry, mango, and coconut sorbet spun around a wheel, while guests simply had to hold up a scoop to the device to build their own cone.
Photo: Beth Kormanik/BizBash
A display from Wolfgang Puck Catering put vanilla-and-wild-strawberry cake topped with tiny lavender macarons into gilded eggshells and set on a bed of grass.
A display from Wolfgang Puck Catering put vanilla-and-wild-strawberry cake topped with tiny lavender macarons into gilded eggshells and set on a bed of grass.
Photo: Courtesy of Wolfgang Puck Catering
A Thyme to Cook in Connecticut used string to hang cake doughnuts from the branches of a living tree at a recent event.
A Thyme to Cook in Connecticut used string to hang cake doughnuts from the branches of a living tree at a recent event.
Photo: Blue Diamond Photography
New York’s Creative Edge Parties introduced the “Bar Bar” last year, a selection of bite-size brownies, blondies, and dessert bars in flavors such as peanut pretzel, Oreo cheesecake, and apple crumb displayed in repurposed desktop file sorters.
New York’s Creative Edge Parties introduced the “Bar Bar” last year, a selection of bite-size brownies, blondies, and dessert bars in flavors such as peanut pretzel, Oreo cheesecake, and apple crumb displayed in repurposed desktop file sorters.
Photo: Jenny Anderson
Dessert buffets don't have to be simple tables: for the Boston Children's Museum's 10th anniversary gala in October last year, the catering team at the Intercontinental Boston used a giant prop cake to display and serve sweet treats, including cake pops, mini whoopie pies, mini Twinkies, and chocolate-dipped strawberries. The oversize piece was a champagne tower from the New England Country Rentals warehouse, and staffers from Rafanelli Events dressed it with festive paper flowers.
Dessert buffets don't have to be simple tables: for the Boston Children's Museum's 10th anniversary gala in October last year, the catering team at the Intercontinental Boston used a giant prop cake to display and serve sweet treats, including cake pops, mini whoopie pies, mini Twinkies, and chocolate-dipped strawberries. The oversize piece was a champagne tower from the New England Country Rentals warehouse, and staffers from Rafanelli Events dressed it with festive paper flowers.
Photo: Scott Indermaur
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