















Cheryl Cecchetto of Sequoia Productions executed the “romantic rhapsody in red” theme at the 2012 Emmys Governors Ball in Los Angeles with a giant rose concept and copious amounts of the color.

Stoelt Productions upped the excitement for the 2012 Clio awards after-party at New York’s American Museum of Natural History by flooding the event with red lighting.

The 2012 Pencer Brain Trust Gala in Toronto used flamboyant orange hues to support its edgy, rock theme.Â

Even cocktails at the 2012 Pencer Brain Trust Gala were infused with the color.

Billy Butchkavitz’s design inspiration at HBO’s 2009 Golden Globes party in Los Angeles came from the colorful “emotional architecture” style of Luis Barragán and vintage ’60s textiles. Butchkavitz washed restaurant Circa 55 and the adjoining pool area at the Beverly Hilton in a banana yellow animal print.

Torches floated on lily-pad-like structures in the Beverly Hilton's pool, which reflected yellow decor elements from HBO’s 2009 Golden Globes party.

Lush canopies of natural greenery popped against neon green Lucite tabletops at the Museum of Modern Art’s 2013 Party in the Garden benefit in New York.Â

At the Greater Washington, D.C., chapter of the National Association for Catering and Events’ annual fund-raising gala in 2012, the Emerald City Lounge was aptly colored and had an eerie feel.Â

Blue lighting and sequined tablecloths made for a striking look at Ronald McDonald House Toronto’s holiday season gala in December 2012.

Event planner AndrĂ© Wells designed the 2010 Washington Ballet ball around the gala chair’s favorite color. Nearly every shade of purple was used in event, dubbed the “Purple Rain Ball.”Â

Spoons of Eastern Shore crab were passed on lavender serving trays at the 2010 Washington Ballet ball.

More than 1,200 guests donned white garb for the fresh concept of Dîner en Blanc’s flash-mob-style dinner in New York in 2011.

At UrbanDaddy and Stoli’s launch event in New York in 2012, a pure white room was later transformed into a playful and colorful space as guests painted on the walls and lighting projections filled the room.Â

At Marc Jacobs’s final show for Louis Vuitton at Paris Fashion Week in October 2013, a set filled with escalators, a fairground carousel, a fountain, and more was rendered in all black.

Inspired by the “power of the press” shown in season 2 of The Newsroom, designer Billy Butchkavitz used a black-and-white newsprint palette for the show’s 2013 premiere party in Los Angeles.


Evolero is an event website and management system that launched in January and is focused on creating an engaged community of attendees before, during, and after an event. The system invites attendees, speakers, and sponsors to link to their social networks and content they have created in their personal profiles. In addition to links for registration, programs, speakers, and sponsors, an Evolero site also includes a Pinterest-like display of relevant tweets, blog posts, and other content connected to the event. The content continues to update after the physical event ends so planners can maintain communication with attendees leading up to the next event.

Chirrpy is an online platform created by three event professionals. Planners can use Chirrpy to manage ticketing, promotion, and check-in for their events. The system provides a self-service tool to create an event website that can include custom fonts, colors, text, photos, and videos. Details can be instantly shared through email, Facebook, Twitter, and LinkedIn, and organizers can track ticket sales, revenue, and other data in real time. Chirrpy can be used for both paid and free events, where ticketing may be necessary for crowd control. In addition to the Web interface, a Chirrpy app for iOS offers the same functions and adds mobile check-in capability.

Attend.com is a full suite of event planning and management tools that released several updates this summer. The new interface includes Event Plans, which contains registration forms, email invitations, surveys, and reports; Event Plan Wizards, which links information from multiple smaller events within a larger function; and updated contact tools that sync from both online and in-person registrants. Also this summer, Attend.com added a wireless name tag printing feature to its mobile check-in app: hosts check-in guests on iPads, which triggers the printing. The system also offers text-message alerts for V.I.P. arrivals, online surveys, and post-event reports.

Eventgrid is a cloud-based system to manage registration and ticketing for conferences, trade shows, concerts, tours, and festivals. In addition to standard tools such as customized event websites, multiple pricing levels, and social media integration, Eventgrid recently added the capability for planners to create custom seating charts and for purchasers to choose their own seats. Additional advanced features include the ability to sell event merchandise with Eventgrid’s store functionality, integration with Salesforce and other customer relationship management programs, and a mobile app that can automatically check in people using iBeacon technology.

Wizathon is tailored to nonprofit organizations that host fund-raising events such as walks and runs. The system automatically creates personal fund-raising pages for each participant during the registration process. Participants can customize their pages with graphics and text and share them on social networks or via email. For the organizer, Wizathon creates an event website customized with the organization’s logo and colors. The site manages registration and sponsor integration and offers tools such as an event clock countdown and leader boards. The company also provides a written guide and personal consultation on fund-raising strategies.













