Absolut's Tales of the Cocktail Welcome Reception
Submitted by Legacy Marketing Partners
For its welcome reception to the annual Tales of the Cocktail festival, Absolut Vodka created 15 unique events in one at New Orleans’s Arnaud’s restaurant. The vodka brand invited leading mixologists to share how Absolut inspires them by helping them create their own fully immersive sensory experiences in the restaurant’s 14 different rooms. Each room was transformed through the decor, set designs, sound and lighting, music, costumed actors, florals, and food and beverage; for example, a “Garden of Good and Evil” room was decorated as an elegant Southern garden, with indigenous plants, native bird sounds, and three large fountains flowing with Absolut cocktails.
Drake Hotel, a gold-level hospitality sponsor for TIFF, hosted parties from September 5 to 15. The hotel partnered with Future Projections to showcase Sweat by Radical Friend on the outside of the building. The projected images revealed sometimes disturbing representations of mass culture, including murder; there were also images of bikers and deserts. The layered images were ultimately meant to reference the brain functions of characters from films by Canadian director David Cronenberg.
