2014 AMC Upfront
Submitted by Empire Entertainment
For its 2014 upfront, AMC aimed to live up to its mantra of “Something More” by going above and beyond the typical presentation. The network worked with Empire Entertainment to bring an audience of 600 to an interactive dinner theater event at Pier 36 Basketball City in New York. Throughout the night, a cast of 80 actors worked alongside 360-degree screen content, displayed on a 250-foot custom-crafted screen with 24 projectors. Video segments were reconstructed from AMC’s original program files and reformatted to fit the large resolution. The segment for AMC’s newest series, Turn, featured a panoramic animation sequence that slowly drifted from present-day Manhattan into 1776, the show’s setting. As gunfire broke out on the screen, actors dressed as soldiers ran through the dining room holding muskets.
2014 AMC Upfront
Submitted by Empire Entertainment
For its 2014 upfront, AMC aimed to live up to its mantra of “Something More” by going above and beyond the typical presentation. The network worked with Empire Entertainment to bring an audience of 600 to an interactive dinner theater event at Pier 36 Basketball City in New York. Throughout the night, a cast of 80 actors worked with 360-degree screen content and sound effects to immerse the audience in sequences and highlights from AMC’s programming. Dinner concluded when an invasion of Walking Dead zombies pushed guests into the after-party. The video captured the complex, immersive event for the client with time-lapse techniques, hand-held cameras, and GoPro cameras.
