Inspired by the mustache barbershop in the film, a “Moustachery” station included an interactive quiz that matched guest personalities with mustache styles. So-called “barbers,” actually brand ambassadors, handed a custom card to guests that explained the mustache that best fit their character. Guests then took selfies of their new mustache looks in vintage mirrors with the hashtag #AMillionWays.
Photo: Doug Hac
Planners from C3 used washable spray paint to deck downtown sidewalks with images of red Solo cups; arrows pointed toward the Saucony event.
Photo: Max Photography
An art installation told the history of the Saucony brand. The piece included shoes hanging from jute rope, fishing weights, wood, and iPads in weathered frames.
Photo: Max Photography
