Deidre's Ideas

With the use of QR codes, Chipp'd lets customers embed multimedia pages, private video messages, photos, and more in a variety of products, from handmade jewelry to letterpress-printed greeting cards. Recipients scan the code using the company's free app, triggering an authentication mechanism, which verifies that the person has permission to access the content.

Colorful new ottomans were on display as part of PBG Event Productions & Rentals' sports lounge collection. Pricing is available upon request.

Brooklyn-based Bitter & Esters hosts private events—on or off site—where guests take part in the craft-beer-brewing process through demonstrations, tastings, lectures, classes, and more. The company's events and recipes are completely customizable, so attendees can create their own corporate or personal brand of beer. Pricing starts at around $85 per person.

Giffy, event photo company Foto Novelty's new offering, takes a short video of guests and sends it via SMS text message to their phones. Guests can then share their animated GIFs, which can be customized to include an event logo, on their social media accounts.

Lighting production company Nice Uplights showed off its new holographic entrance at the expo. Guests can walk through a "holographic" video projected against a fine cascading water mist. It produces virtually no moisture or residue, and will not set off a venue's smoke alarms or fire suppression systems. The FogScreen can be suspended in any configuration or built into custom scenery or set pieces.

Inspired by classic and contemporary cocktails, Tipsy Scoop's liquor-infused ice cream comes in an assortment of flavors, such as dark chocolate whiskey and salted caramel, cake batter vodka martini, and Irish car bomb; each contains five percent alcohol. The company takes requests for flavors and can set up an ice cream bar at events.

Sustainable dinnerware company VerTerra demonstrated its latest product, a collapsible to-go box with attached lid for corporate event catering.

Preo promises to make ordering more convenient for guests at events, bars, stadiums, and venues. Without leaving their seats, guests can order food and beverages from their mobile devices through the app, and either pick up the items or have them delivered to their location.

Batter & Cream, a New York bakery specializing in handmade whoopie pies, displayed its new edible, customizable logos. The mini confections are available for events of all sizes—from large-scale corporate events to weddings, and can be packaged in boxes or served on platters.

Surface Grooves debuted a new custom-fabricated, laser-cut centerpiece for the 21st Living Landmarks Celebration, which takes place November 6 at the Plaza. The lighted decor item features a reusable base and removable panels that can be switched out for each event.

High Style Rentals' Diva square sofa (also available in a round shape) features white leather with diamond-tufted crystal buttons and mirrored stainless steel legs. The Brooklyn-based rental company also highlighted its new Cosmopolitan love seat in a purple velvet fabric with a chrome frame. Pricing is available upon request.