Garnier Fructis at Bonnaroo

The L'Oréal-owned brand also brought music props for guests to pose with after their hair service. Participants received the photos via email, allowing them to share the images on social networks.
Photo: Courtesy of Garnier Fructis
State Farm at Bonnaroo

Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with lockouts, flat tires, and dead batteries.
Photo: Erika Goldring