Event ideas

Napkin Killa, an artist who creates caricatures on cocktail napkins, had his own station at the event where he drew portraits of guests.

Branding was present in other elements of the event, including ping-pong balls and oversize rings in Hermès silk scarf prints for the ring toss.

Producers chose a grassier, less trafficked section of the park to ensure the space offered something new and unique to passersby throughout the week.

Team Sandtastic created a sand sculpture of the American Express logo.

Futuristic models offered masquerade masks to guests at the entrance.