The TED Conference officially wrapped last Friday, drawing about 1,300 attendees from 46 countries for the event’s signature 18-minute talks at the main program at the Vancouver Convention Centre. After getting sneak peaks of the day’s talks, visual artist Derek Cascio worked overnight to draw massive black and white murals of those themes onto the walls of the convention center with a dry-erase tool known as IdeaPaint. Then attendees added their own layers as the sessions got underway.
Catering at TEDActive included deconstructed takes on bloody Marys served in shot glasses.
This year, the weekend-long showcase, which is part of the Architectural Digest Home Design Show, took place at New York's Pier 92 from Thursday to Monday. Inspired by the ceramics of South African artist Ruan Hoffmann and murals by Rebecca Rebouche, interior designer Alexis Givens created a moonlight feast setting for Anthropologie with a ceiling covering made from bright blue plastic cups.
Smartwater's space aimed to reflect the brand's natural water purification process, which is inspired by rain clouds. The fluffy fixtures lit up like a storm above the simple table setting.
This year's South by Southwest ran March 13 to 22. Mophie helped rescue attendees with dying phone batteries by sending out St. Bernards with a Mophie power reserve unit within a barrel attached to a dog collar. Those seeking help had to take a screenshot of their dying battery screen as well as their location, and tweet at the brand. The St. Bernards were housed at the MophieRescue Lodge, where the products were showcased.
On March 8, Moët & Chandon hosted a champagne bash at the Four Seasons Hotel Los Angeles at Beverly Hills to celebrate tennis pro Roger Federer's 1,000th win. A photo op let guests pose with a tower of champagne bottles and a tilted frame with the hashtag #MoetMoment.
The theme for the retailer's 2015 flower show is "Art in Bloom." In the Pop Art garden at the Chicago store, moss and plants spell out the words "bloom" and "flower" in comics-like signage. The show runs through April 14.
To mark the premiere of E!'s new scripted series The Royals, riders in New York and Los Angeles were treated to a regal ride in a Rolls-Royce through a partnership between the TV network and Uber. The “Ride Like a Royal” campaign, which ran March 12 to 15 and was produced by Civic Entertainment Group, gave free rides to more than 300 riders who entered a promo code in the Uber app. Once en route to their destination, guests were able to view Royals content in the car as well as play dress up in crowns and tiaras, sharing selfies marked with #TheRoyals hashtag on social media.
In Orlando, the Epcot Flower and Garden Festival features topiary shaped like familiar characters. In one arrangement, a leafy Miss Piggy sits atop a suitcase, waving at passersby. The show runs through May 17.
The Philadelphia Flower Show returned to the Pennsylvania Convention Center February 28 to March 8 and included several events aimed at niche audiences. Children who attended the Cinderella Sunday event were encouraged to dress up as their favorite princes and princesses. Decor at the Cinderella event included blue toile tablecloths and sweet arrangements of roses in mint julep cups.
The New Media Party in Washington, returning for its second year, featured several inventive uses of technology at events. Produced by Event Farm, the party incorporated sponsors such as Vntana, which created holograms of guests that were then projected onto the walls of venue Carnegie Library. Other sponsors included Lyft, Microsoft, AOL, and Yelp, which created a listing for the event and allowed guests to post reviews and photos.
The two-minute hand-drawn portraits from NY Drawing Booth are a unique alternative to the standard photo booth. Artists mingle among the event crowd, sketching the fun party favors with an iPad and stylus. The shareable images can include custom branding as well as framing. On-site printing is also provided. NY Drawing Booth is available nationally; pricing is available upon request.
Yards Park in Washington, D.C., hosted the second annual wintertime festival Ice Yards on January 30. Produced by BrandLink Communications, the event featured branded ice sculptures and frozen games, including ice shuffleboard created by Ice Lab.
This year's Essence Black Women in Hollywood event also included a Target-sponsored “Power of Our Presence” wall, where guests could pull a message of inspiration; as the messages were removed, images of honorees appeared beneath the star-shaped installation.
Perez Art Museum Miami's March 4 gala drew some 800 guests. With an overall concept from Lee Brian Schrager, the evening included a "Chef's Table" seated dinner, a "Supper Club" lounge, and a "Remix" after-party. In the Supper Club lounge, interactive artist stations included a floor-to-ceiling coloring book, which invited guests to doodle on the wall.
Brand partner Perrier activated a GIF photo booth that included can and bottle props.
As part of Today's second annual #ShareKindness campaign—which commits to the goal of inspiring one million acts of kindness across America—the Born This Way Foundation's #ShareKindness Experience was open for visitors of 30 Rockefeller Center in December. The event featured curated activities including decorating lunch bags for children in need. Guests could then pin the bags on a decorative wall.
To celebrate its latest product launches, L'Oréal Paris hosted a "Galentine's Day" party at West Edge in New York on February 13. The event, which was produced and designed by AGENC Experiential & Marketing, had a step-and-repeat that featured a balloon sculpture in the event's color palette of reds, pinks, and yellows.
Polaroid cameras were on hand, along with quirky props, for impromptu photo shoots.
Teen Vogue’s annual summit took place December 1 at 72andSunny in Los Angeles. The event, which was produced in house by CNX, featured a giant chalkboard where attendees could write why self-expression is important.Â
