At National Geographic’s interactive scavenger hunt game, participating teams entered a shed-like space and had to solve puzzles in order to escape the cold during SXSW Interactive.
To celebrate the launch of TV network Palladia's Instagram account at its music party at the Cedar Door, guests were able to use the event’s official hashtag to share photos through Crowd Reactive as well as print mailable postcards with the images. The event was produced by BMF Media.
HBO’s SXSWesteros house promoted the cable network's hit series Game of Thrones and featured an interactive sword-playing game where attendees used Bluetooth-enabled swords to hit targets on a screen. Before the activity, participants posed for photos that were then incorporated into the game.
Extending its Made by You initiative, Converse photographed professional portaits of attendees’ sneakers in the style of the ad campaign. The images were then displayed on screens in the space. For those who weren’t wearing the brand, lucky guests were given free shoes at random.
HBO’s Silicon Valley returned to the Mashable House with several activations, including Scheimpflüg’s Time Slice 360-degree photo booth, the images from which guests could email to themselves.
Fader Fort hosted local Austin artists to create unique custom designs for guests wearing Converse shows during the music portion of the festival. The Fort also handed out 100 pairs of sneakers to random attendees.
BuzzFeed's BFF Cluhouse featured an emoji fortune-teller for the day. By looking at guests’ most recently-used emoji on their smartphones, the fortune-teller picked the person’s fortune, including an emoticon to use more.
